BYD overtakes Tesla as China reshapes the global EV race

The battle for electric vehicles appears to be tilting comfortably in Chinese manufacturer BYD's favor as Elon Musk's Tesla cars continue to lag in sales terms, with the Chinese manufacturer reporting a nearly 28% year-to-date sales increase for December.

Tesla sold about 480,000 of its Model 3 and Y models in the third quarter and about 400,000 in the fourth quarter, according to December estimates. 1.6 million models are expected to be sold in 2026, up from about 1.79 million in 2024.

By comparison, BYD sold about 1.7 million battery electric vehicles (BEVs) in 2024 and about 2.25 million in 2025. BYD's total shipments of BEVs and plug-in hybrids in 2025 were approximately 4.6 million vehicles.

BYD or Build Your Dream offers a range of vehicles that range from compact electric city cars and hatchbacks to premium electric sedans and large SUVs and hybrid variants, as well as larger electric buses and commercial vehicles in many markets around the world.

Tesla's active customer lineup for 2026 currently consists of the Model 3, Model Y, Model S and Model X—sedans and SUVs in varying sizes and performance—as well as the Cybertruck in limited capacity. Future vehicles such as the roadster and low-cost robotaxi-style electric vehicles are expected, but are not yet available as mainstream sales models.

Musk, a South African-born investor and technology entrepreneur, made a high-profile entry into political debate after acquiring Twitter for $44 billion (€37.6 billion) in October 2022, which he later renamed X.

Since the takeover, Musk has increasingly used the platform to express views on immigration, diversity and inclusion initiatives, and European politics, including comments in support of Germany's far-right Alternative for Germany (AfD) party.

A Yale University study published in October found that Tesla sales would have been 67% to 83% higher if not for Musk's political activities, equating to an increase of 1 million to 1.26 million in vehicle sales. The study concluded that Musk's actions also increased sales of other electric and hybrid vehicles by 17% to 22%.

Musk later publicly supported Donald Trump and Republican causes, including a $288 million (€246 million) donation to Trump-linked political committees during the 2024 election cycle, which US media cited as the largest single donation in modern presidential campaign finance.

Following Trump's return to power, Musk was appointed to lead the newly created Department of Government Effectiveness (DOGE), which subsequently oversaw the dismantling of USAID, the United States' premier international development and humanitarian aid vehicle.

Before Musk's political turnaround, Tesla cars were considered the benchmark for advanced electric vehicles and were closely associated with environmental progress and the decarbonization of road transport.

Connected

European consumers were initially skeptical of Chinese electric vehicles, associating them with lower quality and limited brand recognition.

But as BYD and other companies expanded their lineups and dealer networks in Europe from late 2022, their cost advantage and technological advances began to shift demand to Western markets.

In May 2025, Chinese automaker BYD registered more battery-powered electric vehicles in Europe than Tesla for the first time: 7,231 compared to Tesla's 7,165.

This is despite the European Union imposing tariffs on Chinese-made electric cars following an anti-subsidy investigation by the European Commission.

The EU concluded that Chinese electric vehicle makers benefited from government subsidies, including cheap financing, tax breaks and preferential access to land and raw materials.

The bloc subsequently said this distorted competition and imposed an additional 17% tariff on BYD on top of the standard 10% car import tariff.

Even with this tariff, BYD vehicles remain competitively priced in Europe. A standard Tesla Model 3 starts at around €41,000, while comparable Chinese models such as the BYD Dolphin start at around €35,500. The Dolphin Surf is sold in many European countries at a price of around 22,990 euros.

Larger BYD cars, such as the BYD Seal, typically cost between €42,700 and €48,200 in Europe, sometimes at or below the equivalent cost of a Tesla. Such pricing helps BYD attract cost-conscious consumers, even as EU tariffs raise the cost of imports.

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