Actors, studios, agents and SAG-AFTRA have it all expressed their concern of Sora 2 appearing in AI-generated videos since the deepfake machine was released last month. Now joint statement from actor Bryan Cranston, OpenAI, the union and others says that after his videos appeared on Sora – one of them even showed him taking selfie with Michael Jackson — The company has “strengthened safeguards” around its image and voice consent policies.
The joint statement said OpenAI “regrets these unintended generations.” He also delivered orders from talent agencies United Talent Agency, Association of Talent Agents and Creative Artists Agency, which criticized companies lack of protection for artists of the past. OpenAI did not specify how it would change the application and did not respond to Edgerequest for comment by time of publication.
OpenAI appears to have reaffirmed its commitment to strengthening protections for those who dissent: “All artists, performers and individuals will have the right to determine how and whether they can be modeled.” It also said it would “promptly” address complaints about policy violations.
Cranston said he is “grateful to OpenAI for its policies and for improving its measures.” While Cranston's case was decided favorably, SAG-AFTRA President Sean Astin said in a joint statement that performers need legislation that will protect them from “mass appropriation through replication technology” and pointed to the proposed Cultivating Originals, Supporting the Arts, and Keeping Entertainment Safe Act, or “No Counterfeiting” Law.
OpenAI launched Sora 2 with an opt-out policy for copyright holders before change of course after public outcry and a video of Nazi SpongeBob promising “provide copyright holders with more granular control more character generation, similar to the similarity consensus model, but with additional controls.”
