What is Black Friday?
Black Friday is a large annual shopping event held the day after Thanksgiving in the United States and is considered the official start of the holiday shopping season. The term dates back to the 1960s and refers to the moment when retailers go from operating in the red to in the black thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time deals, and great deals, especially on Amazon, where Black Friday 2025 is expected to have some of the biggest discounts of the entire year on beauty, tech, fashion, and home.
When do Black Friday deals start and end?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches early Black Friday deals well before the holiday—sometimes weeks in advance. Many of Amazon's best Black Friday beauty and shopping deals will roll out in waves starting in early November, ramping up through Thanksgiving week and continuing through Cyber ​​Monday. Inventory sells out quickly, so shopping early is the best way to get big discounts before they're gone.
Which brands have the best sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts on leading beauty, fashion and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you're looking for luxury skincare, trendy makeup, premium hair care, or high-quality clothing and accessories, these brands consistently offer some of the most impressive Amazon Black Friday deals of the year.
