How to Get the Best Apple Watch Deals for Black Friday 2025: Our Tips
As always, Apple sells three watches, but for the first time in years, all three models have been updated this year.
Apple Watch Series 11: Standard Apple Watch series 11 Pricing starts at the same price as the previous watch ($399/£369) and is largely the same as the Series 10. The main upgrades are better battery life (24 hours vs 18 hours), 5G connectivity (on cellular models) and better scratch resistance. We're highlighting the $120 off Series 10 and recommend purchasing it instead of paying more for the Series 11.
Apple Watch Ultra 3: Apple Watch Ultra 3 ($799/£749) has a slightly larger screen, 5G connectivity, emergency SOS via satellite and significantly longer battery life (42 hours versus 36 hours). Since prices have already dropped by $100, we recommend purchasing the newer model if you're looking for a large, durable watch.
Apple Watch SE 3: Apple updated Apple Watch SE for the first time in years and gave it several long overdue features, including an always-on display, skin temperature sensor, gestures, 5G (on cellular models), a faster chip, and fast charging. At the same $249/£219 starting price, the old SE 2 would have to cost around $100 to be worth it. Early Black Friday sales have already pushed the price of the SE 3 below $200, and we think it's a fantastic option for just about anyone.
You can find detailed advice on choosing the best model in our Apple Watch Buying Guide.
Apple Watch Black Friday Deals: What to Avoid
Identify bad offers: It's important to know that Black Friday brings both good and bad deals. Retailers don't want to give you great deals; they want you to buy their unwanted shares at a high price and will use all sorts of tricks to convince you to do so. Don't let them get away with it.
Check real price: Always check current MSRP/MSRP for the watch you are considering buying (we include this in all of our recommended offers). In the UK, Apple cut prices on the new watch when it was unveiled, but retailers conveniently forget to mention this and instead list the old price. This makes their discount bigger and the deal more attractive. Some retailers also raise their prices in the lead-up to Black Friday, then lower them again and claim big savings. Price tracking sites such as CamelCamelCamel can help you figure out if this happened. We'll also note it if we see it.
Read about the product: It's worth checking reviews and buying manuals (like ours, linked above) to gauge the age and value of the device. Make sure you don't get scammed by outdated products. Also keep an eye out for deals on cellular models; This may seem like a big saving, but in our experience there is little point in having a mobile Apple Watch. You might as well pay less and get the standard model.
