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Tar heels Head football coach Bill Belichick decided to use one of President Donald Trump's famous lines to criticize the reporting of his program.
During a recent press conference, a reporter asked Belichick if he felt his UNC program was moving in a new direction as he published a statement maintaining that he is committed to the program despite a report that school officials discussed a potential buyout during his 2-5 campaign.
Belichick, whose Tar Heels narrowly lost to No. 15 Virginia over the weekend, hit back.
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North Carolina head coach Bill Belichick leads his team during a game on Sept. 6 in Charlotte, North Carolina. (AP Photo/Nell Redmond)
“It was never anything different,” he said, referring to his players' efforts.
“Whoever came from this story has already deleted it and everything else. It's just, as Trump would say, fake news. It's just a novel. Look, our consistency has been there since the day Michael Lombardi and I came in and started hiring people and came into the organization in December.
“We came in on the same day and did it every day, and that’s how it will continue.”
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It's no secret that Belichick's first season coaching at the college level is not going according to plan. UNC has lost four straight weeks and has lost multiple times this season.
Earlier this month, rumors surfaced that Belichick and the school were discussing a “potential exit strategy” amid a disastrous season, according to a report 247 Sports. Belichick has a significant $20 million buyout as part of his contract, although the report added that the alleged rule violation could help the program either eliminate or reduce the buyout.
North Carolina head coach Bill Belichick and girlfriend Jordon Hudson on the sideline against TCU at Kenan Memorial Stadium in Chapel Hill, North Carolina on September 1, 2025. (Eric W. Rascoe/Sports Illustrated via Getty Images)
However, Belichick and athletic director Bill Cunningham issued separate statements saying they had no interest in leaving Chapel Hill.
“I am completely committed to UNC Football and the program we are building here,” Belichick said in a statement.
Cunningham added, “Coach Belichick has the full support of the Athletics Department and the University.”
There's been no shortage of reports and rumors since Belichick took the job earlier this year, but he's gotten used to the outside noise by now.
New North Carolina Tar Heels head coach Bill Belichick speaks with the media at the Loudermilk Center of Excellence. (Jim Dedmon/Imagn Images)
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“I'm sure there are a lot of other people who want to get clicks and views and shares on 'myface' or whatever. It's just a bunch of rubbish,” he added.
Tar Heels are set to face of Syracuse on the road this Friday. UNC currently no longer has ranked teams on its ACC schedule for the remainder of the 2025 season.
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