Beat the Algorithms by Turning your Online Audiences into Email Subscribers

7 actions you need to take today to convert your audience and grow your email list.

Social media and podcasts are great platforms for connecting with like-minded people and building community. However, the downside is that you are subject to the ever-changing algorithms, rules and regulations of each platform.

Instagram… TikTok… iTunes… no matter the channel, you don't have much control over who sees, reads, or hears your posts.

When it comes down to it, no matter how big your audience size is, you don't own your audience on these platforms. If your channel or podcast is shut down, you will lose all means of connecting with these communities that you put so much effort into creating and nurturing.

Unless they're subscribed to your newsletter!

You have complete control over your contact information with your email list. Subscribers have agreed to provide their email addresses, and you can contact them directly through their inbox—and that's a really powerful connection.

Besides having complete control over your audience, there are several other reasons why converting subscribers and listeners into email subscribers is extremely important:

• No algorithms monitor or control who sees your content.
• You can get to know your email subscribers on a much deeper level than social media channels or podcasts allow. (i.e., include the name or at least email address of the secret listeners.)
• You can self-promote as much as you like in your emails! No more tiptoeing around the “link in bio” conundrum. Link and promote this day in your subscribers' inboxes.
• And you can send your email subscribers anywhere without getting stuck in tedious and circuitous social media web browsers.

And this is just a short list of benefits. Converting your social media followers and podcast listeners into email subscribers can have a significant impact on your marketing strategy. But how do you turn subscribers and listeners into subscribers? Keep reading to learn seven steps you can start taking today.

1. Link to the registration form in all profiles and display of notes.
   Take the guesswork out of the process by adding subscription form links to all social media profiles and podcast notes. The goal is to make it as easy as possible for viewers to register and subscribe. The easier you make it for your audience to subscribe, the more likely they are to do so.
2. Promote the value of your subscription.
   Converting Social Media and Podcast Audiences into Subscribers Starts with Telling Them Why they should join. What are the benefits of joining your email list? What do you offer there that your social media or podcasts don’t? Highlight all the benefits they will receive by joining your list, such as:

   – exclusive content
   – valuable information
   – special promotions
   – early access to new products or services

   Consistency is key, so don't hesitate to regularly remind your subscribers of the benefits of subscribing.

3. Offer a compelling incentive to sign up.
   Everyone loves a good incentive, and offering one can be a game-changer for converting your audience. Offering incentives on your website is common practice, and the same can be done for your audience on social media and podcasts. Ideas for incentives could be:

   – downloadable resource
   – e-book or e-course from the repository
   – behind the scenes interview
   — bonus discount or promotion

   Just make sure the incentive closely matches your audience's interests and why they're following you in the first place. This will help make your offer too tempting to resist.

4. Cross promotion on all platforms.
   Cross-promotion is a powerful strategy for converting followers and listeners into subscribers. Mention your email list in your podcast notes, talk about it during podcasts or talks, and link to your form in your stories.

   A great way to cross-promote your email list is by sharing teasers or snippets from your newsletters. Offer just enough to pique curiosity and encourage sign-up.

   If you work across multiple mediums, chances are you're already promoting different channels and opportunities for people to reach you. Apply the same strategy and prioritize your email list with these promotions to increase the chances of converting your audience and growing your email list.

5. Offer SMS subscriptions via text.
   We've already talked about how important it is to link opt-in forms to your email lists where and when possible. However, signing up by text is a great option available during a call.

   Whether it's a podcast, livestream, video or interview, invite listeners to contact you for more content by texting a code to their chosen phone number. This is a quick and easy way for audience members to get a link to your email form and subscribe to your list while it's in the spotlight.

   Check with your email provider about text subscriber information and how to set it up. If you are a FeedBlitz customer, follow the instructions described here!

6. Organize exclusive competitions and giveaways.
   The fear of missing out (FOMO) is real, and running exclusive competitions and giveaways is a great way to encourage email sign-ups using FOMO.

   This also provides the opportunity to add this to any potential partnership or affiliate agreement you may have and the chance to promote a local business you've been wanting to work with. Make sure everything you offer and advertise is relevant and relevant to your audience's interests to increase your chances of gaining new subscribers.

7. Use guest appearances and collaborations.
   We mentioned cross promotion earlier in this list, but now is the time to focus on co-promotion. If your podcast features guest speakers or collaborators, leverage their networks to increase your email subscribers.

   Encourage guests and employees to promote your email newsletter to their audience, whether through social media reviews, mentions in newsletters, or during podcasts and live broadcasts. This seemingly simple step can significantly expand your reach and attract new subscribers.

Converting your social media followers and podcast listeners into email subscribers is the best way to protect the work you put into creating and maintaining a connection with your audience. No matter what happens with algorithms or new channels that come online, your email list will always be a reliable source of communication.

Focus on highlighting the benefits of signing up, offering attractive incentives, consistent promotion, and making signing up as easy as possible. You'll be on your way to building a loyal and engaged email list.

Ready to send emails using a platform that supports your growth? Go to this page to start your free trial. Feel free to contact us with any questions through our Support page. Live support is available Monday through Friday from 9:00 am to 5:00 pm ET, and you can always find helpful information 24/7 on related resources. Here.