Bad Bunny will bring his Latin trap and Swagger Reggaeton to the largest NFL scene next year: Apple Music Super Bowl Show Hedliner.
NFL made an ad during a break Sunday evening football The game between Packers Green Bay and the leading Dallas Cowboys, as well as Apple Music and Roc Nation.
“What I feel goes beyond myself,” Bad Bunny said in his statement. “This is for those who came to me and ran countless yards so that I could enter and score a landing. This is for my people, my culture and our history. Weight, in Spanish.
The choice of Puerto-Rikan superstar entered the background of another player defining his career: this month he just enters the residency of Puerto Rico, which attracted more than half a million fans and leads all candidates for Latin Grammy in November.
He became one of the most transport artists in the world with albums such as Summer without youAll-Spanish-speaking LP. And Bad Bunny also gathers the owners Saturday evening on the air October 4.
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The founder of ROC Nation Jay-Z said that Bad Bunny “did and continues to do for Puerto Rico is really inspiring. It is a great honor for us to have it on the largest stage in the world. ”
The 31-year-old artist was born Benito Antonio Martinez Okasio-made three Grammy and 12 Latin Grammy. He became the global ambassador of Latin music, starred in films, such as Bullet trainIN I caught the theft And Happy Gilmore 2And he collaborated with the best fashion houses. He will enter the Latin Grammy as a leading candidate with 12, overthrowing the producer and author of songs by Edgar Barrrera.
ROC Nation and Emmy, who received producer Jesse Collins, will serve as joint producers of the show during the break, which will be held at Levy Stadium on February 8 in Santa Clara, California. Hamish Hamilton will serve as a director.
“Bad Bunny represents global energy and cultural vibration, which determines today's music scene,” said John Barker, senior vice president of the production of a global event for NFL.
“Being one of the most influential and streaming artists in the world, its unique ability to bind genres, languages and the audience makes it an exciting and natural choice to choose the stage of a break of the Super Cup.
“His music not only broke records, but also raised Latin music to the center of pop culture,” said Oliver Schusser, Vice President of Apple Music and Beats. “We know that this show will be unforgettable.”
Last year, Kendrick Lamar shone with the SZA guest in New Orleans, setting a record for viewing Super Bowl Show with 133.5 million spectators. His performance surpassed the audience for the 1993 Michael Jackson show.
The Bad Bunny announcement for Super Bowl LX appeared after growing assumptions that Taylor Swift can be opened in order to become a break performer next year. Recently associated with Kansas -City Travis Kels, Swift can regularly be seen at the games of the leaders.
NFL Commissioner Rogel Guddl said to NBC Today Show earlier this month, when he was asked if there was a quick break in work: “I can’t tell you anything about it … It may be.”
