KEY POINTS
- Award-Winning Design: ASUS Zenbook A14 received Silver at IDEA 2025, praised for its ultra-light body and minimalist aesthetics.
- Worldwide design recognition: The recognition is based on user benefits, brand impact and design, demonstrating ASUS' commitment to user-centric innovation.
- Finalist distinction: Three other ASUS and ROG laptop models are recognized as finalists, highlighting the company's commitment to design excellence and innovation.
TORONTO, Oct. 20, 2025 (GLOBE NEWSWIRE) — Asus announced today that ASUS Zenbook A14 (UX3407) The laptop won Silver in the Consumer Technology category at the 2025 International Design Excellence Awards (IDEA). In addition, three other ASUS and ROG models were named finalists, highlighting our commitment to creating products that seamlessly blend aesthetics with cutting-edge technology while delivering meaningful experiences to users around the world.
Products are judged based on evaluation criteria including design innovation, user benefit, brand and customer impact, social contribution and appropriate aesthetics—principles that reflect ASUS' emphasis on innovative, user-centric design.
“This recognition reflects our team’s commitment to pushing the boundaries of innovative, user-centric design,” said Mitch Young, ASUS Chief Design Officer. “Recognition for numerous products underscores the company's ongoing commitment to advancing design excellence on the global stage.”
Design Excellence Recognized with a Silver Award
The Silver award-winning ASUS Zenbook A14 (UX3407) is designed for portability and style. Weighing less than one kilogram it is The world's lightest PC Copilot+1 and the first in the Qualcomm Snapdragon product line® a model that combines minimalist aesthetics with improved performance. Designed for mobile users, it offers long battery life, AI-powered capabilities and a sophisticated design featuring tone-on-tone and nature-inspired materials. Its cover, keyboard frame and base are crafted from durable, wear-, scratch- and stain-resistant Ceraluminum™, combining elegance with premium quality.
The finalists demonstrate excellence in everyday use, gaming and professional work.
In addition to the silver award, three more ASUS and ROG laptops were awarded at IDEA 2025. ASUS Zenbook S16 and ROG Flow Z13 were recognized as finalists, and ASUS ExpertBook B3 series was recognized as finalist. These awards demonstrate our design excellence in everyday use, gaming and professional work.
Zenbuk S16 (UM5606) This is our first next-generation ultra-thin 16-inch laptop I have a laptopcombining high performance and sophisticated design. Its chassis, made of high-tech Keraluminium in nature-inspired colors, provides enhanced durability while maintaining an ultra-thin profile. The design reflects a harmonious balance of natural elegance and technological sophistication.
2025 ROG Flow Z13 (GZ302) is a compact 2-in-1 gaming tablet that combines portability and high performance. Its durable aluminum body and flexible stand provide versatile use, while its long-lasting battery and advanced cooling ensure smooth gaming, productivity, and AI-driven tasks on the go.
ASUS ExpertBook B3 (B3405) Offers versatile performance for today's business needs. Powered by the latest Intel technology® processor with AI capabilities, it delivers seamless performance with tools like AI ExpertMeet and Microsoft Copilot. Military-grade durability, lightweight design, rich connectivity and enhanced security ensure efficiency on the go, while long battery life, high-quality picture and sound, and eco-friendly design ensure a sustainable and streamlined workflow.
About IDEAS 2025
The International Design Excellence Awards (IDEA), presented annually by the Industrial Designers Society of America (IDSA), recognize excellence in a variety of design disciplines. For 45 years, IDEA has attracted thousands of innovative entries from design professionals and students around the world, making it one of the most prestigious awards in the industry.
For more information and updates: https://www.idsa.org/IDEA
NOTES TO EDITORS
ASUS Zenbook A14: https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-a14-ux3407/
ASUS Zenbook A14 Where to buy: https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-a14-ux3407/where-to-buy/
ASUS Zenbook S16: https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-s-16-um5606/
ROG Flow Z13: https://rog.asus.com/ca-en/laptops/rog-flow/rog-flow-z13-2025/
ASUS ExpertBook B3 (B3405): https://www.asus.com/ca-en/laptops/for-work/expertbook/asus-expertbook-b3-b3405/
ASUS computers with artificial intelligence: https://ca.asus.click/ASUS_AI_PCs
Asus: https://ca.asus.click/ASUS_CA_Homepage
ASUS Press Center: http://press.asus.com
ASUS Canada Facebook: https://www.facebook.com/asuscanada/
Instagram ASUS Canada: https://www.instagram.com/asus_ca
ASUS Canada YouTube: https://ca.asus.click/youtube
ASUS Global X (Twitter): https://www.x.com/asus
About ASUS
ASUS is a global technology leader, delivering the world's most innovative and intuitive devices, components and solutions that deliver incredible experiences that improve the lives of people around the world. With a team of 5,000 research and development specialists, the company is renowned worldwide for its constant reinvention of modern technologies. Consistently ranked among the world's most admired companies by Fortune magazine, ASUS is also committed to delivering an incredible future. The goal is to create a net-zero enterprise that will help drive the transition to a circular economy, with a responsible supply chain that creates shared value for each of us.
1 Based on total laptop weight as of December 31, 2024, based on ASUS internal market analysis comparing the Zenbook A14 (UX3407) to competing products in its class (laptops certified by Microsoft as Copilot+ PCs) from vendors such as Acer, Apple, HP, Huawei, Lenovo, Microsoft and Samsung.
The photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/edc4e185-ce80-47a1-aa8b-ae9aca2e4570
