Artists' promotionsstudio founded Ben Affleck And Matt Damonhas hired veteran producer and executive Amy Baer as president of film and television.
Since its launch in 2022, Artists Equity has released the films Air, Instigators.,and “Accountant 2”,“, many of which star Affleck or Damon. The company's upcoming releases include “Breaking Up,” an action thriller starring Damon, Affleck, Teyana Taylor and Scott Adkins and directed by Joe Carnahan, and “Animals,” a thriller directed by Affleck, who stars alongside Gillian Anderson, Steven Yeun and Kerry Washington.
For more than 13 years, Baer served as president of Gidden Media, which she founded in 2012, producing “The Apprentice,” “Last Vegas” and “Mary Shelley.” From 2020 to 2023, Baer also served as president of Landline Pictures, overseeing the development and production of films including Jerry and Marge Go Big and the upcoming comedy The Best is Yet to Come, which reunites the Ferris Bueller's Day Off team of Matthew Broderick and Alan Ruck.
Before starting her own company, Baer launched CBS Films and served as its president and CEO for four years. She previously spent 17 years at Sony Pictures, overseeing the films Moneyball, The Pursuit of Happyness, Something's Gotta Give and Adaptation. Baer is a member of AMPAS, PGA, Producers United, Film Independent and SAG, and recently completed a six-year term as President of the Board of Directors of Women in Film.
Baer will report to Affleck, co-founder and CEO of Artists Equity, and COO Dillon West.
“Amy is a world-class executive and producer whose track record speaks for itself,” Affleck said. “She brings a wealth of experience not only from leadership positions at major studios, including our valued partner at Sony Pictures, but also as a successful independent producer developing a deep understanding of an evolving industry. Throughout her career, she has championed work that balances creative integrity with commercial success. Our goal at Artists Equity has always been to empower talent, and Amy is ideally suited to represent our principles while expanding our vision for film and television.”
“Artists Equity has quickly established itself as a leading platform for resonant, creative storytelling, pioneering a bold new model for the future of our industry,” Baer said. “I’m thrilled to join Ben, Matt and the rest of the team as we build the company’s next chapter, focusing creative voices to create films and television series that resonate with audiences around the world.”
