When Apple released the iPhone Air, the big question wasn't whether the phone would be good; Apple doesn't often release bad phones. The question was whether there was even a demand for a thin iPhone.
According to a new report NikkeiThere is demand, but it is very low.
A report published on Wednesday claims that Apple is “radically” cutting production of the iPhone Air while increasing production of other iPhone 17 models. This comes as demand for the iPhone Air was lower than expected, as well as demand for the iPhone 17 and iPhone 17 Pro models being “unexpectedly strong.”
Mashable Speed ​​of Light
Nikkei sources said the iPhone Air initially accounted for “roughly 10-15%” of total new iPhone production this year. However, production has now been reduced “to near final production levels.”
Specifically, one supply chain manager told Nikkei that production orders for the iPhone Air from November will be less than 10 percent of the volume compared to September.
One (imperfect) way to check demand for different iPhone models is to look at delivery times on Apple's website. For example, an orange iPhone 17 Pro will ship in 1-2 weeks, while a white iPhone 17 will ship in 2-3 weeks. But the iPhone Air is available for immediate delivery, no matter which color you choose.
I looked at all three models and found iPhone Air to be (by far) the most beautiful and elegant of all. But it has shorter battery life and a less versatile camera than the iPhone 17 and iPhone 17 Pro, and buyers seem to care about that more than thinness.
