Apple plans to pay $1 billion (approximately $1.4 billion Canadian) over one year for Alphabet Inc.'s super-powerful 1.2 trillion-parameter artificial intelligence model, according to Alphabet Inc. Bloomberg.
People knowledgeable in the matter told Bloomberg that Apple will use this technology to improve personalized Siri. The deal reportedly followed a lengthy evaluation period, with the two companies now finalizing an agreement that would give Apple access to Google's technology.
Apple intends to use Google's artificial intelligence model to overhaul Siri's core technology to help personalize Siri next year. Apple previously considered other third-party models such as ChatGPT and Claude, but ultimately opted for Google's artificial intelligence model.
Bloomberg reports that Apple hopes to use this technology until its own models become powerful enough. We've seen the company do this with hardware in the past, such as using Intel chips in its MacBooks until it released its own M-series processors. Additionally, Google's 1.2 trillion parameter model is far superior to Apple's current model.
Previous reporting indicated that a new Siri will arrive next spring after Apple struggles to release the software. Apple also faces lawsuits in Canada And US due to failure to provide an improved Siri interface.
Next generation Siri It is expected to offer a personalized experience with Apple Intelligence and use artificial intelligence to improve the overall assistant experience. This means it can provide personalized assistance with features like a more context-aware Siri that remembers past interactions and can take actions within your apps.
Source: Bloomberg
MobileSyrup may earn a commission from purchases made through our links, which helps fund the journalism we provide for free on our website. These links do not influence our editorial content. Support us Here.
