Angel Reese and Paige Bueckers Are Finally Collabing

Angel Reese and Paige Bueckers have a lot in common: they're both top players in the draft, they're both cultural icons, and they're both very good at building fans. Both Rees and Bueckers have created separate brands based on their talent and authenticity. And so their individual influence extends far beyond the world of women's basketball.

Reese just walked the Victoria's Secret catwalk (the first professional athlete to do so!), and Bueckers' TikTok became an unofficial registry every advertising deal she's ever donefrom cosmetic brands to car dealers. Additionally, they have made millions from zero-sum deals and partnerships with professional leagues (necessary given WNBA salary difference). But together they are strong – and they know it.

“Everyone wanted us to do something together.”

Here's how their latest partnership with Reeses and Oreo This is how the dual brand was born: milk chocolate and white peanut butter cream cups. This is what “Pagel fans wanted,” Bueckers told POPSUGAR during a joint interview with Reese. To be clear, Pagel is a common name among Reese and Bueckers fans, and this isn't the last you'll see of him.

According to Reese, demands for a partnership with Pagel first began during WNBA All-Star Weekend. The two played (and won!) together on Team Collier and gave BTS fans a glimpse of their friendship through pre-game dance videos and the TikTok locker room. They didn't expect the social media posts to be so popular, but soon their comments section and DMs were inundated with requests to collaborate with Pagel. “Everyone wanted us to do something together,” Reese says. So they had to give the people what they wanted.

“I may have a slight peanut allergy, but I'll still support Angel and Paige, that's all.” one fan wrote on social media about the candy collaboration. “Aunties proud 🥹🥹🥹,” another wrote under Reese’s announcement post.

Bueckers believes this kind of positive reception and opportunity for the brand is what past generations have worked tirelessly to achieve. “I think it's all about the people who came before us who paved the way and laid the foundation for what we can do now,” she says. Reese agrees, noting that the media attention and requests for brand partnerships that WNBA players are receiving today are long overdue.

“A lot of great players before us did such great things, they just didn’t have the platform,” Reese says. “I think it’s very important for us to be able to do what they deserve and give them the flowers they deserve.” Both she and Bueckers are adamant about making the most of their opportunities—they're determined to support each other, both individually and as partners, in this collaboration and the next (fingers crossed).

“I think it gives freedom to what W looks like today: being able to have healthy competition, playing against someone so great, but also just being friends off the court and being able to create these iconic collaborations,” Reese says.

Everyone has the opportunity to win, Reese says, noting that their impact goes far beyond paint. “I think it’s very important to know that we are more than just basketball players, we are more than that, and we will continue to grow our brand on and off the court.”

Alexis Jones (she/her) is the head of health and fitness at Popsugar, overseeing coverage on the website, social media and newsletters. With more than seven years of editorial experience, Alexis has developed a passion and knowledge in the areas of mental health, women's health and fitness, racial and ethnic health disparities, and chronic disease. Before joining PS, she was a senior editor at Health magazine. Her other original articles can be found in the magazines Women's Health, Prevention, Marie Claire and others.

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