What's the best way to prepare for Black Friday sales?
To maximize your savings on Amazon's Black Friday 2025 deals, start by making a list of the items you need and keeping track of current prices so you know when the real deal drops. Create or update your Amazon account for faster checkout, enable 1-click ordering if you use it, and add your favorite products to your wishlist or cart so you can track price changes. To get the biggest advantage, sign up for deal alerts, sign up for our E! Insider Shop newsletter and follow us on Instagram for real-time Amazon Lightning deals and early Black Friday price drops.
When do Black Friday deals start and end?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches early Black Friday deals well before the holiday—sometimes weeks in advance. Many of Amazon's best Black Friday beauty and shopping deals will roll out in waves starting in early November, ramping up through Thanksgiving week and continuing through Cyber ​​Monday. Inventory sells out quickly, so shopping early is the best way to get big discounts before they're gone.
Which brands have the best sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts on leading beauty, fashion and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you're looking for luxury skincare, trendy makeup, premium hair care, or high-quality clothing and accessories, these brands consistently offer some of the most impressive Amazon Black Friday deals of the year.
