Amazon returns to New York's Beacon Theater for its annual advertiser preview event scheduled for Monday, May 11.
Major series premiere time advanceswhich the company announced at the start of the CES exhibition in Las Vegas, is a reprise of last year’s line. Amazon accepted ad buyers on Beacon last year, its third full-scale preview launch since it switched to serving ads on Prime Video programming in early 2024. Amazon previously held presentations during NewFronts, a series of digital-only promotional presentations held earlier in the spring.
This year's lineup will feature programming from Prime Video, Prime Sports, Amazon MGM Studios, Twitch, Wondery and Amazon Music. The tech giant will showcase a range of innovations designed to help brands reach the company's average monthly ad-supported audience of more than 300 million U.S. viewers across Amazon-owned and operated properties and third-party vendors.
Amazon's news follows a report that NBCUniversal and Fox Corp. also scheduled events for May 11, and Warner Bros. Discovery is set for May 13th. Other mainstays of the week, including Disney, YouTube, Netflix and TelevisaUnivision, have not confirmed their plans.
“Brands are looking for premium content supported by advertising solutions that are simpler, faster and more productive.” Amazon advertising This was announced by Vice President of Global Advertising Sales Alan Moss. “By combining Amazon's incredible content portfolio with authenticated audience signals and dynamic creative capabilities, we're helping advertisers deliver more relevant messages to consumers across the entire sales funnel while delivering best-in-class performance and business impact.”
Amazon Ads said a virtual viewing option will be available for those unable to attend the New York pre-event in person, with details to be announced.
