Maximize your efforts by e -mail, tracking these metrics and making adjustments as necessary.
With a growing number of interaction with clients and clients on the Internet, the creation and development of an email list is extremely important. But – this is only the beginning. This success is to ensure that your emails reach your subscribers and interest and interest.
This is where your email metrics enter the game. Metrics show how your emails are performed, and if your efforts pay off in real time. In this post, we give you a quick guide for seven keyword indicators that offer valuable information and can help your e -mail marketing strategy.
All seven were grouped in three categories: delight, participation and health indicators. Let's start!
Delivery indicators
Delivery These are processes and protection that allow your letters to get to your subscribers. Monitoring of delivery indicators helps guarantee that your emails fall into the mailbox, and you save a healthy e -mail list.
Your email service provider (ESP) is largely associated with the success of your emails. Despite the fact that they will solve the main part of your delivery needs, there are two specific indicators that you can track that will be important to assess the success of your electronic campaigns.
1. The speed of rebound (soft and hard)
The rebound indicators are the percentage of emails that could not be delivered to the recipient's mailbox. There are two types of rebounds: Soft rebounds (temporary problems) and hard rebounds (constant problems)A field with some ESP, including Feedblitz, high rejoicing indicators can lead to temporary suspension of the list.
What can you do to reduce the rebound indicators? Try these tips:
– regularly clean your list of mailings to remove incorrect or outdated email addresses.
-Lo the double selection methods to confirm the email addresses of the subscriber.
– Segment your list and send target content to improve relevance.
If you notice an unusually high refusal indicator for one of your electronic campaigns, you should contact the support team of your supplier to continue the investigation.
2. The rate of complaints
The rate of complaints of your campaigns is the number of subscribers who mark your email as spam. As you have already guessed, high complaints can damage your sender’s reputation, lead to poor delivery, suspend your list or, even worse, prepare you for ESP.
To reduce your complaint:
– Make sure that you have clear and simple options for refusing subscription in your emails.
– Send the appropriate and valuable content at any time.
– regularly clean your list to remove unoccupied, inactive subscribers.
Usually this is from time to time, but a stable (or direct) influx of complaints is the cause for concern. The next step will be the content of the content that you recently sent, compare it with the previous campaigns, and then contact the ESP for further management.
Interaction metric
The metrics of interaction are focused on how subscribers interact, since fascinating ones with your email content. Follow these indicators shows how interesting your subscribers are in your electronic campaigns. And, fortunately, they can be quite simple for monitoring and adjusting your strategies to configure the setting.
Let's deal with the two most popular engagement performance:
3. Open rate
Open rates measure how many subscribers opened your email. These rates are a fundamental metric of interaction, which can affect many different aspects of your email strategy, including the lists, the lines of the theme, the frequency of the newsletter, etc.
Average open rates vary depending on industry and niches, but a good base line is 20-30%. If you are interested in raising your open rates, try these three tips:
– Craft convincing objects.
– Use the recognizable name of the sender.
– Send emails at the optimal time depending on when your subscribers open.
An increase in open speeds can be a slow process, when you begin to test various lines of the topic, pre -viewing text, the frequency of newsletter, content styles and much more. Be patient, and if you have questions, refer to your ESP for a call in strategy.
4. Click speed (CTR)
CTR is the percentage of subscribers who clicked the link in your email. They indicate how interesting, it is clear and attracted by e -mail content, and how effective your call for action (CTA).
Improve your CTR with:
– Keeping your CTAS clear, concise and convincing.
– Use a visually attractive e -mail template.
– Separate your list for more focused content.
The heat and real -time data are extremely valuable in maintaining the tabs to your CTR and should be available for each sending that you are sending. Not sure what of these items are? We covered you briefly both.
List of health indicators
The healthy list is filled with active, interested, interested subscribers, and this is exactly what tracks the tracking of health indicators. In marketing by e -mail, it is no longer always better when it comes to your subscribers. A smaller list of active, interested subscribers can easily bring great results (whatever your goal) than a huge list of semi -interest readers.
Track your health list by following these three details:
5. List the growth rate
The growth rate of the list shows how your mailing list grows and expands. Is this a slow increase? Rapid growth? Was it quiet for quite a long time? These are changes that should be noted, as they speak directly from your postal marketing strategy.
If an increase in your e -mail list is a priority, try one of the tips below to increase your list growth rate:
-Lealize the forms of registration on your site and on social networks.
– Encourage subscribers to direct friends and family.
– Launch contests or distributions to attract new subscribers.
And whatever, what, Avoid the worst way to develop your list of mailings! This will choose you from many ESP, including Feedblitz.
6. Disconnected
The betting rate of subscription measures the number of subscribers who refuse your email list after receiving email. Despite the fact that in each campaign you are sending several write -offs, you send that the high speed of refusal to subscribe may indicate problems with your content or email frequency. And depending on your ESP, it can stop your list.
Tips to reduce your refusal to subscribe:
– Send the appropriate content to your subscribers.
– allow subscribers to manage preferences by e -mail.
– Follow the frequency and send emails in the cadence, which corresponds to the expectations of subscribers.
Very often there is a high refusal of subscription if you have not sent your list by e -mail for any time or if you suddenly change the content or frequency of your mailings. Before making significant changes to the e -mail strategy, set new expectations with your subscribers to avoid potential confusion or disappointment.
7. Inactive or unlawed subscribers
Inactive or unknown subscribers are those who have not interacted with your emails for a long period. Your emails reach them, so they are delivered, but they remain unsuitable or, even worse, are removed by this group of subscribers. This can be extremely disappointing, since it directly affects the above interaction indicators.
How to contact an inactive or unpaid e -mail subscribers:
– Send the repeated introduction campaign.
– offer incentives or exclusive content in your list of mailing list.
– Regularly delete inactive subscribers to maintain a healthy list.
Removing inactive and unlimited e -mail subscribers can also affect your monthly or annual fees, depending on the structure of your ESP pricing. If they do not open and do not interact with your emails, is it worth it to be stored in your list? Remember that it is no longer always better in the world of mail marketing.
Guide your postal marketing trip along one indicator and data point at a time.
Electronic marketing is a constantly developing process. You have a golden opportunity to monitor your efforts, it is easy to evaluate effectiveness and adapt along the way. Talk about the final optimization strategy! And focusing on these seven key indicators of marketing by e -mail – delivery, involvement and indication of health indicators – can help to do this.
All these metrics and others can be easily tracked in Feedblitz. Ready to try? Go to this page to start a free trial version. Feel free to handle any questions through our Support pageLive support is available from Monday to Friday from 9:00 to 17:00 East time, and you can always find useful information 24-7 in related resources HereField
