Since the anxiety among Hollywood talents increases the environment of artificial intelligence, the Beverly HiLS talent agency WME is engaged in a line on behalf of its customers.
WME informed Openai from San Francisco, which chooses all its customers from the last update for Sora, the Text-Video Startup AI tool. The decision, in fact, notifies Openai, which does not allow the company to use the similarities or images of its customers in the latest update of the video exchange application.
The latest version Sora Adds sound effects and dialogue to the video, depicting the Olympic gymnastic procedures, underwater swimming and other classes. The tool also allows people Download the video of the person And place them in various generated Sora environment, in a function called “Camera”.
“Our position is that the artists should have a choice in how they appear in the world and how their similarities are used, and we notified Openai that all WME customers will be refused the last update of Sora AI, regardless of whether the owners of the IP right to IP, which our clients are connected,” writes Chris Zhakmin, the head of WME for digital Strategies in the note sent on Wednesday.
Hollywood is faced with innovation in artificial intelligence, which are expected to create great efficiency in production, but will destroy the work of artists, actors, writers and other talents. Last week, the actors and their guild Sag-Aftra were in noise due to the digital character, Tilly Norwood, which was created with AI.
The creator of Norwood said FroadCast International She wanted the creation of AI to become the next Scarlett Johansson or Natalie Portman. It was not very good with Sag-Aftra, which Approved Norwood was trained at the work of “countless professional performers” without compensation or permission.
Openai did not immediately respond to a request about the comments by decision of WME.
In a message on the blog of September 30, announcing the update of Sora, the company said that users control their resemblance through cameras.
“Only you decide who can use your camera and you can withdraw access or delete any video that includes it at any time,” Openai said. “Video containing cameras, including drafts created by other people, you can view you at any time.”
The Wall Street Journal REnvironmentally friendly It was before the update of Sora, Openai contacted agencies by talents and studios, telling them that they know the IP holders, “it will be possible to clearly ask Openai to include their copyright material in the video that the tool creates.”
The SORA update was a rollback from some Hollywood insiders. A few days after WME sent his note to the agents, Executive Director of Openai Sam Altman wrote in Friday message on the blog The fact that the art company will provide to copyright holders “more detailed control over the generation of symbols, similar to the OPT-in models for similarity, but with additional control.”
He said that many owners of the rights are happy with this new “interactive fan fiction”, but “they want the opportunity to indicate how their characters can be used (including not at all).” Altman said that he wants to apply the same standard for everyone and allow the owners of the rights to decide how to continue.
OpenAi did not immediately respond to a request for commenting on what will entail more detailed management elements.
“There may be some advantages of generations that should not go through this, and attracting our stack to work will take some iteration,” Altman wrote on his blog.
Altman also said that the company plans to make money on video generation and share this income with the owners of the rights that their characters want to be created by users.
“The exact model will require some trial and errors to find out, but we plan to start very soon,” wrote Altman.
Hollywood talent agencies CAA, UTA and GERSH did not immediately return the request to comment on the position of their agencies in the latest Sora update.
Technological companies say that they should be able to train their artificial intelligence models for content available online and receive relevant information within the frameworkFair useThe doctrine, which allows limited reproduction of content without the permission of the owner of the copyright.
Some studios, such as Lyonsheate We decided to cooperate with AI companies for the use of tools in areas such as swinging. Others, including Disney, Warner Bros. Discovery and Universal, sued AI enterprises for copyright violation.
