How to watch Samsung’s “First Look” CES 2026 presentation

Samsung may be the 800-pound gorilla of CES, offering a full range of products from phones and computers to refrigerators, artificially intelligent assistants and roaming robots. But for The company is shaking up the schedule a bit: Instead of its longtime position at a press conference at noon on Monday, the Korean giant will headline the entire show with a presentation on Sunday evening.

Samsung has already given a few hints as to what's on the agenda, but what we're really hoping to see is an update on – the star of previous CES presentations, who allegedly missed a previously promised .

How to watch Samsung's 'The First Look' presentation at CES 2026

The event will be broadcast live from the Wynn Hotel in Las Vegas on Sunday, January 4th at 10:00 pm ET. There are several ways to tune in: you can watch via , or via Samsung TV Plus. (We'll embed the stream here as soon as it's live on the channel.)

What to expect from Samsung at CES 2026?

Keynote speaker T.M. Roh, CEO of Samsung's Device eXperience (DX) division, will discuss the company's plans for the new year and beyond, which (of course) will include “new customer experiences powered by artificial intelligence,” the company says. . In addition, we will hear from the President and Head of the Visual Displays Division, S.V. Yong and Executive Vice President and Head of Digital Home Appliances Division Chulgi Kim. The two will “share their business areas for the coming year.”

But if you're looking for more details, Samsung is following its “advent calendar” approach to early CES announcements: falls almost every day. For now, we know that, like rivals LG and Hisense, the company will be offering details about the lineup (full confirmed screen sizes from 55 to 115 inches). Also confirmed: a full line of home appliances filled with what Samsung calls. .

Samsung will likely reveal its CES plans in more detail as the January 4 event approaches, so we'll update this story accordingly when that happens.