Finnish mobile giant Supercell has promoted Sarah Bach to the position of president as it makes some changes to the company's structure.
In a post on LinkedInCompany co-founder and CEO Ilkka Paananen wrote that Bach will lead an entirely new live gaming division. It brings together Supercell's business operations, marketing and community, human resources and gaming technology departments.
Bach joined Supercell in 2023 as Head of Live Games and was promoted to Director of Live Games the following year. Before she joined the creator of Clash of Clans, her resume included work at DICE, King and Mojang.
“This is a big responsibility and an incredibly important role for Supercell,” Paananen wrote.
“Sarah has already demonstrated exceptional leadership in the way she runs our live games and how she thinks about our players. She combines deep experience in large organizations with 100% commitment to the Supercell culture – a rare and powerful combination.
“As a founder, I am fortunate to have someone like Sarah in charge of the day-to-day operations of the company. This allows me to focus on where I can make the most impact. Beyond the vision and culture, I will be working closely with Drussila Hollanda, our head of new games, to bring an even more entrepreneurial, startup mindset to the new gaming side of Supercell.
“Our ambition here is clear: Supercell is to be the best place for ambitious product founders to create the next hit games.”
Paananen said one of the reasons for creating the new Live Games division is to ensure that all the different disciplines needed to develop and run such projects are under one roof.
“Today, every game is a live service that must constantly improve for players. Since we've focused on this, we've grown significantly – and the numbers speak for themselves. Our games have improved and are accessible to more players than ever before,” he said.
“But growth has also made us bigger and more complex. To increase alignment and ensure everyone is 100% focused on delivering the best gaming experience possible, we are moving to a new organizational model.”
