In the beauty world, the final days of 2025 did not disappoint. As the new year approaches, the “sad blush” spread across social media like wildfire, and you'll likely be seeing this makeup trend over the next few months.
Honestly, at this point, no one was expecting a new makeup trend within the clean beauty movement, which is starting to show signs of exhaustion after dominating the scene for several years. But one of the funniest aspects of trends is how unexpected they are sometimes.
It was probably this name that first caught your attention. Can a trend with such an unattractive name really succeed? The answer is simple: yes. Because “sad blush” is not sad at all; in fact quite the opposite. And while this may not seem like a makeup trend you want to follow, give us the rest of this article to change your mind.
What is “Sad Blush”?
Unlike pink, red and berry tones that have dominated the last few months, a neutral blush or “sad blush,“ despite everything, it is becoming one of the most flattering trends of the season. Among the many bright blushes flooding the market, beige may seem dull at first glance; however, it is this understated elegance that is taking social media by storm. In fact, a trend celebrating the benefits of beige and nude blushes is on the rise. popularized on TikTok.
Regardless, these neutral tones are incredibly attractive due to their brightening effect. Because it's after application foundation magic happens: beige blends seamlessly with the skin, gliding along the contours of the face and creating volume that is impossible to achieve with richer tones such as pink or red.
We could define it as the perfect base blush that can be put together with minimal effort.
How to Recreate the Sad Blush Trend
The secret lies, first of all, in choosing the right color. Choose a beige shade that's slightly darker than your skin tone: a peach shade for warm skin tones, a pink glow for cool skin tones, and a neutral shade for olive skin tones. Nothing too intense, just enough to add a slight feeling of warmth. You can even use neutral eye shadow from a palette you already have and lightly swipe it across your cheeks to create a natural flush. Because the best part is that it's sad blush” look is not one of those beauty trends that requires watching a ton of tutorials to achieve.
