Avid PC Optimum points users may be wondering what will happen to the loyalty program as EQB Inc. plans to buy PC Financial from Loblaw Cos. Ltd. and become an exclusive financial partner of the loyalty program.
Loblaw spokeswoman Katherine Thomas assures that loyalty program members will still be able to earn, hold and redeem points as normal, and that their points will not be affected.
She also said that the PC Optimum application will not change.
EQB Inc., the company behind online bank EQ Bank, is buying PC Financial from Loblaw Cos. Ltd. for $800 million in stock and cash. Loblaw will continue to own and operate the PC Optimum loyalty program.
EQB chief executive Chadwick Westlake says PC Financial clients will also not see any immediate changes as the deal awaits regulatory approval.
He says the bank will communicate with customers about how it will integrate the two brands and what users can expect from their everyday banking products once the deal is approved.
This report by The Canadian Press was first published Dec. 4, 2025.
Companies in this story: (TSX: EQB) (TSX: L)
