Hate VAR? Wait until you see how FIFA plans to use AI at the World Cup

The 2026 FIFA World Cup is just around the corner and with the draw for the world's biggest sporting event on the horizon, football's governing body FIFA is ruffling its feathers.

The contentious World Cup, taking place in Canada, the United States and Mexico, has already been criticized amid a turbulent political climate for devaluing fans through dynamic pricing, official resale platforms with no cap on ticket prices and an emphasis on buying special passes for early access to seats.

Leave a Comment