Anyone who has ever gone to the gym knows that a small form correction is of great importance: maybe your squat is not deep enough, your weights are not heavy enough, or your compression form is weak.
Usually a personal coach will help you with this. But Peloton Peloton offers something else: a camera with AI that discovers your movements and gives you feedback in real time while you work.
“It is like that in your house in your house there is a personal coach with AI for a small price,” said Nick Kolduell, Peloton product director, in an interview with CBC News.
This is AI, although this is not quite an Avatar-Peloton IQ connects the voice like Siri, with the screens of the tips.
The company is the last that includes artificial intelligence in its fitness equipment. Peloton announced his new functions of artificial intelligence, along with many new equipment and health -improving offers on Wednesday – plus additional expenses. Starting from this month, Peloton membership (with the exception of the App One plan) will increase in price, while membership as a whole will increase the price from 55 to 59.99 US dollars per month, and the membership in App+ will increase from 30 to 34.99 US dollars.
And although industry experts and fitness instructors warn that the technology has their restrictions, they consider it a potential addition, and not as a direct replacement – for traditional personal coaches.
“I think that any fitness company that wants to be in the past, say, Christmas definitely thinks about how to integrate AI into its proposals,” said Natalya Melman Petrela, a professor of history in a new school, which studied the fitness industry.
Celebrity coaches against artificial intelligence instructors
Peloton, known for its stationary bicycles and online training under the guidance of instructors, became public in 2019, a few months before the enthusiasm of the Covid-19 pandemic era for home sports equipment helped him go to the upper echelons of fitness industry.
The company's ultra-popular instructors developed cult followers, becoming an “incredible asset” with which many racers have “parasical relations,” said Petrela, referring to one-way relations with a celebrity.
Since more and more people trained at home, the company's shares reached a maximum of $ 162 per share at Christmas in 2020. But as soon as ending with emergency locks, and the simulators opened their doors, its cost fell. Promotions now sell about $ 9 for a share.
During the heyday of the popularity of Peloton, some teachers even acquired their own profitable sponsorship agreements with companies such as Adidas and Lululemon, according to Peloton, which is probably expensive for Peloton.
Nevertheless, “it would be suicide to replace these instructors with AI bots, even if they could make them move or look the same as they are,” she added.
Listen | As Peloton instructors, they developed the cult as follows:
While Peloton will use data from existing company instructors to teach AI, Koldwell says that this tool will also “direct” users to trainers who may be suitable for them.
The goal is not to lure consumers from their morning race or session in the gym: “We are not trying to force everyone to work only on additional transit exercises in their house,” he said.
“But we know that this will be an important part of the physical training of many people from the convenience and accessibility of the availability of equipment in your own home.”
Can AI replace your coach? Probably no, says the instructor
When it comes to fitness and artificial intelligence, Peloton has a company.
Carol’s stationary bike uses AI to build personalized training; AI mirror based on AI Magic Magic uses technology to correct the form and calculate the repetitions; The Speeciance Gym Monster uses the “coach of AI” to offer adjustments; And the Tonal equipment company integrated AI into its weightlifting car.
“Technological companies have huge financial potential to move to fitness industry, because many of them are already developing this technology,” Petrela said, noting that wearable devices are already popular in the sports world.
But not everyone in fitness industries is in a hurry to accept the latest technologies. The personal coach of Carlo Selotti makes this simple in the gym, which he is a co -owner in Toronto.
“If it is iron, and it's hard, we probably use it. This is a kind of style. Because at the end of the day you really do not need much more than it, ”he said to CBC News.
When it comes to the use of artificial intelligence for exercises, the person said that he welcomes any tools that encourage people to attract and remain active – but II cannot recreate experience with the coach, he adds.
“There are times when we use verbal signals to correct someone. Maybe this will not work with certain people, and we will have to use tactile signals. AI will be difficult to do something like that, where we can, ”said the person.
Thus, he is not worried that AI removes people from his business. According to him, many of these customers come to the gym for general experience – which was especially obvious after the end of the blocking.
“This makes hard efforts among other people who do the same. There is something in this, which just unites people. ”
