Anime According to the new Ampere analysis data published on Singapore Asian TV Forum and Marketwhere are the headings like “Demon Slayerand Cyberpunk: Edgerunners perpetuate the growing gap between regional demand and what local streamers are actually streaming.
The dominance of anime in the Asia-Pacific region was detailed by Moto Ara of Ampere Analysis, whose presentation charts both consumption and catalog trends, revealing that the region is home to the world's largest anime audience, while local platforms continue to lag far behind global competitors in offerings. The study does not include figures from Japan.
The number of different Japanese anime available on global SVoD platforms outside of Japan has grown 80% in five years, rising from 4,397 in 2021 to a projected 7,865 by Q4 2025. Long-running franchises continue to generate popular viewing figures, with One Piece (1,145 episodes), Detective Conan (1,177), Crayon Shin-chan (1,301) and Naruto remaining one of the most popular games in the region.
Asia-Pacific markets show the greatest appetite for anime in the world, with 59% of internet users in the Philippines, 50% in Indonesia, 43% in Singapore and 42% in India identifying as viewers. The region's supply reflects this appetite, with Asia Pacific boasting 5,007 different anime titles, far more than North America or Western Europe. Taiwan leads the way with 3,776 available titles, followed by South Korea (2,181) and Singapore (1,325).
The mix of classic and contemporary hits continues to shape viewing patterns. In South Korea, some of the best anime of the year include Neon Genesis Evangelion, Demon Slayer: Kimetsu No Yaiba, Cyberpunk: Edge Runners, Spirited Away, My Neighbor Totoro, Princess Mononoke and Suzume.
The genre breakdown reflects similar trends in the Asia-Pacific region: science fiction and fantasy, represented by Neon Genesis Evangelion and Code Geass: Lelouch of the Rise, make up 33% of available anime, followed by action and adventure, where Dragon Ball, One Piece and Demon Slayer are at 22%. children's and family titles such as “Pokemon,” “Detective Conan” and “Doraemon” make up another 22%.
Anime fans are also emerging as one of the most valuable streaming cohorts in the Asia-Pacific region. They are predominantly young, evenly split by gender and report an average of 4 hours and 12 minutes of daily viewing across subscription services, free online video and linear TV. Their main motivations for subscribing include access to large, multi-season catalogs, the flexibility of using multiple devices, and a wide selection of content for the whole family. In markets like the Philippines and Thailand, anime viewers exhibit a markedly lower risk of churn than non-fans, making the genre an effective retention factor.
However, despite the scale and popularity of anime, most local streamers still do not have enough weight in this category. New data from Ampere's shipment analysis shows that only Taiwan and South Korea have strong local anime catalogs, with local services accounting for 87% and 74% of available titles respectively. However, global platforms dominate in Southeast Asia, accounting for 52% of anime shipments in Indonesia, 61% in Singapore, 74% in India, 80% in Thailand, 88% in Malaysia and 94% in the Philippines. The imbalance highlights how much room local streamers still have to grow in a category that is constantly driving engagement in the Asia-Pacific region.
The presentation also highlights the presence of a robust commissioning process. The number of anime series announced across television, premieres, renewals and films has grown from 281 in 2021 to 384 in 2024, with the slate diversifying into non-traditional genres and expanding anime's audience reach in 2024-25.
Ampere forecasts that the subscription streaming market in Asia-Pacific will grow from $24 billion in 2024 to $31 billion by 2030, positioning anime as a central driver of this expansion. With a vast catalog ranging from One Piece and Detective Conan to My Neighbor Totoro and a growing volume of new orders, the study sees anime as the most significant, yet underutilized, growth lever available to local streamers in the region.
