Stream gear overtakes broadcasting, cable and satellite. But among the entire cutting of the cord lies much smaller, but intriguing, practice: Return to the cableField
The revival of the cord When cord cutters or people who previously abandoned traditional television services in favor of streaming, decide to return to traditional services with paying for TV, such as cable.
There is no doubt that this happens much less often than cutting the cord. But the Tivo video report report 2025: North America released today Indicates the growth of the restoration of the cord. He says:
The share of the respondents who reduced the cord, but later decided to subscribe to the traditional television service, increased by about 10 percent, to 31.9 percent in the second quarter of 2025.
The Tivo report is based on a survey of an indefinite third -party survey service in the second quarter of 2025. Respondents-4510 people who are at least 18 years old, and they live in the USA or Canada, and the survey defines traditional television services as paid television platforms offering linear television through a cable, satellite or controlled IPTV platform.
It is important to note that Tivo is far from an impartial observer. In addition to the sale of the IPTV platform, its maternal company, Xperi, works with Cable suppliers, broadband and paid television and will directly extract benefits from the existence or perception of the “cord restoration tendency”.
This is not the first time we heard that stream customers are returning to the cable. Polls 3055 adults of the United States in 2013 and 2025 Kuponkabin He established that “among those who switched from the cable to streaming, 22 percent returned to the cable, while another 6 percent consider the possibility of switching back.”
When coming comments, the representative of Tivo said by e -mail that the restoration of the cord is determined by a “mixture of reasons, with the cost of the Internet package, acquaintance using and local content (sports, news, etc.) – main drivers.” The representative noted that it is likely that these repeated subscriptions to traditional television services use them along with some streaming subscriptions.
“It is possible that users beat some [streaming] Services in which there is a coincidence with traditional television services, ”said the representative of Tivo.
Cable nostalgia
In accordance with NielsenViewing streaming spectators on TVs surpassed a cable and broadcasting, for the first time in May (44.8 percent for streaming against 24.1 percent for cable and 20.1 percent for broadcasting).
