Like thousands of actors, Tilly Norwood is looking for a Hollywood agent. Her biggest role? Pretending to be a man.
This is because Tilly Norwood is a 100% product created by AI, created by the Dutch producer and comedian Elin Van der Velden, the founder of the company named XICOIA, who considers itself the world's first studio of artificial intelligence. Velden represents her creation of AI as the next Scarlet of Johansson and says that there are several agents fighting for his performance, CBS News Jo Ling Kent recently said.
Since Velden launched a promising career of a digital character, Tilly Norwood has become a conversation in Hollywood.
But not in a good way. Guilds, actors and directors met the XICOIA product with a direct wave of a negative reaction, protesting against the fact that artificial intelligence should not play a role in the acting profession. IN Application on TuesdayThe Guild of the Actors of the screen said that “creativity should remain oriented towards a person.”
“To be clear, Tilly Norwood is not an actor, this is a character created by a computer program that was trained in the work of countless professional performers – without permission or compensation,” said the guild. “He does not have life experience from which you can draw, without emotions, and from what we saw, the audience is not interested in observing computer content not related to human experience.”
Actor Sean Aston, who starred in the Lord of the Rings and Guni, was recently elected President Sag Aftra, emphasized how AI Tilly Norwood is an artificial design.
“You consist of things that do not belong to you,” he told CBS News. “Let's just make sure that the loan is provided where the loan should be received.”
Van der Velden, who is also the founder of the AI Production Studio Particle6, promoted Tilly Norwood last month on Zurich Summit, on the Border Panel of the Zurich Film Festival industry. It was there that she said that the agencies in talents circled Norwood, and that she expected to soon announce the signing.
Many in Hollywood hope that this will never happen.
“Any talent agency that participates in this should be boycotted by all guilds,” Natasha Lionna wrote on Instagram. The star of the “Russian doll” directs a function called “Supernatural Valley”, which promises to use “ethical” artificial intelligence in combination with traditional methods of film production. “Deeply misleads and is completely concerned,” she added. “Not a way. Not an atmosphere. Do not use. ”
Artificial intelligence is often used as a tool in film production, although its implementation is ardently discussed. It was a serious negotiation in a long strike by Sag-Aftra, which ended at the end of 2023 with some guarantees put into effect to protect the use of actors and AI speeches. The annual blow of the actors of the video game depended on the defense of AI. In July, the actors of the video game approved a new contract, which obliges employers to receive a written permit to create a digital copy.
But there were numerous disputes about the use of AI in acting. The film, which received an Oscar of 2024, “Brutalist”, used artificial intelligence for the Hungarian dialogue, which told the characters of Edrien Brody and Felicity Jones, the revelation that caused the debate in the industry.
Van der Velden reacted to the excitement around Tilly Norwood on Instagram.
“Those who expressed anger from the creation of my character AI, Tilly Norwood, she does not replace a person, and a creative work is a work of art,” van der Velden He said on SundayThe field “Like many forms of art in front of her, it squeezes the conversation, and this in itself shows the power of creativity.”
Van der Velden did not respond to requests for an interview on Tuesday. In her post, she claimed that the characters of AI should be judged as their own genre.
“The creation of Tilly was for me, an act of imagination and skill, not much different from drawing a character, writing a role or forming a performance,” she added. “Time, skill and iteration are required to revive such a character.”
This statement was also divided into Tilly Norwood Own account on InstagramThe post message includes photos of drinking coffee, shopping for clothes and preparing for various projects. As of Tuesday, there were more than 33,000 subscribers in the account.
“Recently there has been such an explosion, removing some screen tests,” one post says. “Every day it seems a step closer to the big screen.”
When asked what human actors bring to a speech that Aston, Aston, Aston Sag-Aft, said “authenticity”, adding: “You can fall in love. Your parents may die. You can be in some terrible situation. The sum of our emotional experience in our lives, artificial intelligence may come closer to it, is not real. ”
