CHARLOTTEOWN, Prince Edward Island, Dec. 1, 2025 (GLOBE NEWSWIRE) — MADD Canada is showing off its 2025-2026 model. School program in collaboration with provincial sponsor Prince Edward Island Liquor Control Commission (PEI Liquor) to empower youth to make the choice to drive sober. Today, 9th grade students will attend a special screening of the Canadian MADD project. School program at Stonepark High School in Charlottetown.
Designed for students in grades 7–12, MADD Canada's School program Every year, thousands of young people across the country receive one-hour presentations that offer a compelling look at the dangers and consequences of driving after using alcohol, marijuana and/or other drugs. The presentations provide students with the knowledge and motivation to avoid driving while intoxicated or driving with an impaired driver.
“Motor vehicle crashes are the leading cause of death among youth in Canada, with alcohol, cannabis and/or other drugs contributing to more than half of these crashes,” says Don Regan, chief operating officer of MADD Canada. “This reality is why we bring our School program to schools. We want young people to understand the dangers and consequences of drink driving and how much power they have to prevent these tragedies. We are grateful to our provincial sponsor PEI Liquor for supporting 30 presentations this year.”
This year's 60-minute presentations include five dramatic short films in English and four in French that illustrate the risks of drinking and driving. Additionally, the interactive quiz reinforces key lessons and encourages students to reflect on their choices. Each session ends with powerful testimony from victims and survivors, including new testimony from Alyssa Kryger, who was injured in a cannabis-related accident in 2018 and whose father Mike and uncle Mark died in the same accident.
“I am proud to support MADD Canada and their work to change mindsets and promote zero tolerance for drunk driving. We all have a responsibility to keep our island communities safe, and engaging youth in learning about the consequences of drinking and driving and supporting them to make responsible decisions is an effective way to do this,” said Hong. Jill Berridge, Secretary of the Treasury and Minister responsible for the PEI Liquor Control Commission and the PEI Cannabis Management Corporation.
Schools can choose the presentation format that best suits their needs—traditional meeting, classroom, or virtual. Following the presentation, each school receives a Teacher Guide and School Kit with additional resources to help teachers continue talking to students about sober driving throughout the school year.
MADD Canada is grateful to its national and provincial sponsors for their support School program. For more information about our sponsors and to watch the MADD Canada video School programcheck: maddyouth.ca/school-program/.
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national charity that strives to stop drunk driving and provide support to victims of this violent crime. With volunteer teams in nearly 100 communities across Canada, MADD Canada is committed to offering support services to victims, raising awareness of the dangers of impaired driving, saving lives and preventing injuries on our roads. For more information visit www.madd.ca.
About PEI Liqueur
The PEI Liquor Control Commission is a retailer of alcoholic beverages and takes its responsibility seriously: it is an integral part of providing high levels of customer service, education and customer experience. As part of PEI Liquor's corporate social responsibility mandate, its mission is to promote the responsible use of alcoholic beverages, help reduce its environmental impact and benefit the communities it serves. This is achieved through a number of programs and initiatives.
For more information:
Don Regan, Chief Operating Officer, MADD Canada, 905-330-7565 or [email protected]
Janice Fogarty, Finance Department, [email protected]
