Hollywood is faced with a new type of star power with “Ay Actor ” Tilly NorwoodWho does not exist outside the code – and it is already negotiating with talent agencies.
Norwood is a character, fully created by artificial intelligence, called the first “actor of AI” Hollywood. It is a product of a company called XICOIA, which considers itself the first in the world artificial intelligence Talent Studio.
Since the Dutch producer and comedian Elin Van der Velden launched a promising career of a digital character, Norwood has been a conversation about Hollywood.
Earlier this month, Van der Velden, founder of AI Production Studio Particle6, promoted Norwood at the Zurich summit, on the side panel of the industry of the Zurich film festival. She said that Norwood was negotiating with the agencies on talents, and she expected that she would soon report the signing.
“We were in many meetings of the meetings around February, and everyone said:“ No, this is nothing. This will not happen. ” Then, by May, people said: “We need to do something with you guys,” said Van der Velden Diana Lodder moveField
“When we first launched Tilly, people said:“ What is it? “And now we will announce which agency will represent it in the next few months.”
But not everyone is excited from the fact that Norwood potentially signed a contract with the Talent Agency.
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IN Application on TuesdayThe Guild of the Actors of the screen said that “creativity should remain oriented towards a person.”
“To be clear, Tilly Norwood is not an actor, this is a character created by a computer program that was trained in the work of countless professional performers – without permission or compensation,” said the guild. “He does not have life experience from which you can draw, without emotions, and from what we saw, the audience is not interested in observing computer content not related to human experience.”
“I hope that all the actors returned to the agent who does this, quit your $ $” In heights Actor Melissa Barrera wrote in her Instagram stories. “How rude, read the room.”
“Any talent agency that participates in this should be boycotted by all guilds. Deeply erroneous and completely concerned, ”Natasha Lionna wrote on Instagram.
Emily Blunt talked about Norwood during Episode of diversity Circuit awards PodcastReferring to the idea of actor AI as a “terrible”.
“Does it disappoint me?” I don’t know how to answer this, except to say how terrible it is, ”Blant said.
When the blat was shown a photograph of Norwood, she said: “No, you are serious?
Blant also suggested that the creators of Norwood want her to be “the next Scarlett Johansson.”
“But we have Scarlett Johansson,” she added.
Wupu Goldberg spoke about her thoughts about Norwood during Episode on Monday ViewField
“The problem with this, in my modest opinion, is that you are against anything, which was generated with 5,000 other actors. This was given all this – he has a relationship Bett Davis … He has my humor, ”she began.
“This is a slightly unfair advantage. But you know what? Bring it, ”Goldberg said. “Because you can always tell them from us.”
In response to a negative reaction, van der velden Share a statement On Instagram Norwood, writing: “For those who expressed anger from the creation of our character AI, Tilly Norwood: it does not replace a person, and a creative work is a work of art.”
“Like many forms of art in front of her, she squeezes the conversation, and this in itself shows the power of creativity,” continued Van der Velden. “I see AI not as a replacement for people, but as a new tool – a new brush. In the same way as animation, dolls or CGI opened fresh opportunities, not taking away from a living acting, AI offers another way to represent and build stories. ”
Van der Velden, who is also an actor, said that nothing can take away “craft or joy of human activity.”
“The creation of Tilly was for me, an act of imagination and skill, not much different from drawing a character, writing a role or forming a speech. This requires time, skill and iteration to bring such a character into life, ”she wrote. “She represents experiments, not a replacement. Most of my work has always been to hold the mirror for society through the satire, and this is no different. ”
Van der Velden said that she believes that the characters of artificial intelligence should judge as part of their own genre and by their own virtues, and not to compare directly with the “human subjects”.
“Each form of art has its own place, and each of them can be valued for bringing uniquely. I hope that we will be able to welcome AI as part of a broader art family: another way to express ourselves, along with theater, film, painting, music and countless others, ”she wrote. “When we celebrate all forms of creativity, we open doors for new votes, new stories and new ways of communication with each other.”
Artificial intelligence is often used as a tool in film production, although its implementation is ardently discussed. This was a serious negotiator in a long strike by Sag-Aftra, which ended at the end of 2023, with some guarantees put into effect to protect the use of actors and performances AI.
– With files from Associated Press
