Sega warns against releasing “definitive editions,” hinting that players are “hesitant to purchase” day one games for fear of missing out on subsequent releases of full-fledged editions.
Gaming businessas in translation GamesRadar+reports that during the Q&A, investors wondered about the difference between sales of its new games and sales from its back catalogue.
In the most recent quarter, just 17% of Sega's game sales came from new releases.
“In recent years, sales of major new releases have continued to lag behind expectations, despite being considered high quality,” Game Biz reports.
“Sega believes this may be due to factors such as price combined with the availability of other games in the same genre at launch. Users are also hesitant to make purchases in case the “definitive edition” comes out soon after.
Game Biz also suggests that the Japanese megacorporation is struggling to “communicate the appeal of its games” through its marketing plans.
“Although Sega has not determined the exact cause [of its marketing issues]”It has recognized an issue in its marketing that is preventing it from properly communicating the appeal of its games and is currently reviewing the situation,” the report said.
Sega recently confirmed that it is increasing the salaries of all its Japanese employees by approximately 10%.including starting salary for new employees. The company said in a statement that the new salary scales will take effect from April 1, 2026, including pay for graduates who can expect entry-level salaries to start at around 330,000 yen ($2,131).
