Chinese conglomerate Tencent has launched its Hunyuan 3D engine globally, which aims to “empower creators” with “advanced” tools allowing users to create 3D assets generated by artificial intelligence.
As announced in a press release today, the company says users can “instantly create high-quality 3D assets” using text descriptions, images or sketches to upload to the machine. Tencent says this “reduces production time from days or weeks to minutes,” which the company says theoretically helps eliminate “the complexity of traditional workflows.”
Meanwhile, throughout 2025, game developers Haven't figured out generative AI yetwith some of them more concerned than ever that the use of this technology reduce the quality of games. Regarding workflows, the developers detailed that no tool, artificial intelligence or any other, can speed up game development. if the leaders don't rise to the occasion.
The global launch of Hunyuan 3D also includes Tencent Cloud, which makes the Hunyuan 3D Model API available to enterprises around the world. On paper, this allows you to “seamlessly” integrate the capabilities of 3D generation not only into game development, but also into commercial promotion, the creation of special effects for filming, advertising, content creation for social networks, and so on.
Currently, users can perform up to 20 free generation per day, while enterprise users, upon integrating the above API, receive 200 free credits, which can also be used for asset generation.
Tencent says more than 150 enterprises in mainland China have implemented API integrations through Tencent Cloud, including Unity China, Bambu Lab and Liblib.
Despite constant missteps and resistance, companies continue to tout artificial intelligence.
Video game companies continue to not only embrace generative AI as a development tool, but are also betting on it for the long term. EA has partnered with Stability AI to jointly develop AI models, tools and workflows that it says will empower its development teams to “rethink how content is createdSubnautica owner Crafton confirms plans become an AI First company in its latest financial report. Square Enix wants to use generational AI to “automate 70 percent of quality control and debugging“by the end of 2027.
Although Nexon CEO says we should let's say every gaming company is now using AI, and Take-Two CEO personally predicts the technology will create jobs rather than destroy themCases of bad reputation and constant callbacks continue to accumulate.
Here are a few examples in just the last six months: Frontier Developments has abandoned its decision to use the AI gene in Jurassic World Evolution 3 after fans' reaction. 11 Bit Studios, developers Alters, apologized for using AI-generated content in the game and incorrectly disclosing it on the Steam store page. Unity promised that its AI tools would have proper copyright “protections” by the time its AI tools became widely available, which happened after An employee cast a spell on Mickey Mouse live. French actress sues Aspyr Media accusations of using artificial intelligence to reproduce Lara Croft's voice performance V Tomb Raider IV-VI Update without her permission. TO Broken Sword co-author Charles Cecil, AI scaling was “expensive mistake“, and Japanese game studios sent OpenAI a written request demanding that the American company stop using the content they created for model trains like Sora 2.
In August, the lead over Microsoft-owned developer King, best known for the Candy Crush series, was reported to be “AI Skeptic» after receiving a mandate from Microsoft to use this technology. This skepticism is now reaching new heights. Last week, US Congressman Ro Khanna condemned the alleged use of AI-generated images in Call of Duty: Black Ops 7and demanded the adoption of rules that would prevent companies “using AI to cut jobs for more profits“
