Briogeo Has Up to 40% Off For Black Friday

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If there's one thing TikTok will convince you to buy, it's a beauty product. The cult app's exclusive store even sells some of the industry's top beauty brands. One of our favorites? Briogeo. The brand, founded by Nancy Twine, has been successfully promoting “green beauty” for almost 15 years, offering plant-based products that are suitable for all hair types and often contain ingredients such as seaweed and charcoal. While Briogeo's deals are far from expansive, Briogeo has become even more accessible to everyone thanks to a major Black Friday sale taking place exclusively on Amazon. Yes, you read that right. From today until December 1st, the brand has slashed the price of some of its bestsellers with 40 percent off, including Briogeo Curl Charisma Rice Amino + avocado leave-in cream ($10, originally $12).

It's a customer favorite with nearly 5,000 reviews, and for good reason. Not only does your hair stay hydrated and soft, but the cuticles are sealed thanks to the avocado oil formulation, further promoting long-term hair health. And did I mention that it is designed for all hair types? From fine hair to super curly locks, you won't be disappointed. Grab it while you can, for just $10—your hair will definitely thank you.

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Naomi Parris is an assistant sales editor at Popsugar magazine, based in New York. With over eight years of experience and previous roles in beauty and brand operations, she loves telling stories that connect fashion, beauty and Black culture. Naomi also lent her expert pen to Essence Girls United, Elle, Bustle and Elite Daily. When she's not writing shopping reviews, scoops, beauty features, or trend guides, you can find Naomi on her blog, Eli-Nay, where she inspires readers with style guides, culture pieces, and innovative content on her Instagram.