Here Are All of the Best Black Friday OLED TV Deals From LG, Samsung, and Sony

LG S40T 2.1 Channel Soundbar and Subwoofer Kit

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Even more deals on LG Evo C5 4K OLED TV

eBay Buydig is an authorized LG reseller with over 600,000 reviews and a 99.4% rating. These TVs are sold as new, in unopened original packaging and with free shipping.

LG Evo C5 65″ 4K OLED Smart TV

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Samsung S90F 4K QD-OLED TV Black Friday deals

The S90F is the current generation (2025) model in Samsung's S90 line of OLED TVs. Compared to LG TVs, the Samsung S90F is comparable to the LG Evo C5. It features a quantum dot OLED panel, which is only found in higher-end Samsung TVs. QD OLED TVs are brighter and have a wider color gamut than traditional W-OLED TVs.

Smart TV Samsung S90F with 77-inch screen and 4K QD-OLED resolution

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Sony Bravia XR8B 4K OLED TV Black Friday deals

Are you a die-hard Sony supporter? I can't blame you. After all, they're the ones who designed the PlayStation 5 console, so it makes sense that Sony TVs would be a great addition to the console (and that's true). The Sony Bravia XR8B is a 2025 release that will replace last year's XR8. It uses a W-OLED panel, so the picture quality is comparable to the Samsung S85F and LG B5 OLED TV models. Bravia 8 supports Video formats HDR10, HLG, Dolby Vision and audio Dolby Atmos and DTS.

If you're looking for a high-end TV, choose OLED

Compared to any other type of TV, OLED TVs boast superior picture quality thanks to near-infinite black levels, near-infinite contrast ratios, and near-instant response times. This is by far the best type of TV for streaming 4K HDR content in its intended glory. OLED TVs were also ours Favorite TVs for console gaming because almost all of them have a native 120Hz refresh rate and HDMI 2.1 inputs to run PlayStation 5 or Xbox Series X games in 4K resolution at up to 120fps.

Size matters: Buy the biggest TV you can afford

This year, buyers are choosing larger TVs. Anyone who used to buy a 55-inch TV probably now wants to upgrade to a 65-inch TV, and even 77-inch TVs are becoming more common. Manufacturers are aware of this trend, and I expect the largest price reductions to occur in the 60- to 77-inch size range.

If you're looking to upgrade, my advice is to get the biggest TV that can still fit in your intended space and within your budget. One of the main reasons why people decide to upgrade is to get a larger TV, and a larger TV will be more future-proof. TV technology evolves at a relatively slow pace, and chances are, if you're happy with your TV's picture quality right now, you'll probably be happy with it in the long run. But size is another matter.

Gamers should look for TVs with these features

If you have a current-gen console, such as a PlayStation 5 or Xbox Series X, make sure your new TV both 120Hz native refresh rate and HDMI 2.1 inputs. They are necessary to run games in 4K resolution at up to 120 frames per second. Even in 2025, there will be quite a few budget TVs that don't have these features, so be sure to do your research thoroughly. If you're a gamer, it's definitely worth spending a little more on a TV that can take full advantage of your gaming experience.

Even though this is a current generation console, Nintendo Switch 2 has soft TV requirements compared to the PS5 or Xbox Series X. When the Switch is docked and connected to a TV, it is only capable of outputting a 4K resolution signal at up to 60 frames per second. It can reach 120fps if the resolution drops to 1080p, but the bitrate required for both of these options is virtually the same, and you'd rather play any game in 4K.

Eric Song is IGN's Business Manager, responsible for finding the best deals in gaming and technology every day. When Eric isn't looking for deals for other people at work, he's looking for deals for himself in his free time.

The best deals I've found so far expect to see the lowest prices of the year during Black Friday. This means branded OLED TVs from LG, Samsung and Sony will likely drop to $1,199.99 (or less) for a 65-inch model and to $1,799.99 (or less) for a 77-inch model. Higher-end models with advanced features, such as the LG Evo or Samsung's quantum dot technology, will likely be heavily discounted as well.

Electronics Express via eBay offers incredible prices on LG Evo C5 2025 4K OLED Smart TVs. 77″ model up to $1,597.59 off after 20% off with code “CYBERNEWEEK20“. 65″ model drops to $1,117.56 with the same code. Also available in 42, 48 and 55 inches. Electronics Express is an authorized LG reseller with over 200,000 reviews on eBay and a 99.4% positive feedback rate. LG is currently the best-selling OLED TV in the global market, and for good reason.

Note that Electronic Express often expires quickly on its eBay listings, possibly due to low inventory, so these deals may end well before Black Friday, which arrives on November 28th.

For Samsung fans, There's a very similar deal on the Samsung S90F OLED TV..

LG Evo C5 4K OLED TV Black Friday deals

Apply 20% discount coupon code “CYBERWEEK20”

LG Evo C5 65″ 4K OLED Smart TV

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LG OLED TVs were ours Favorite TVs for console gaming for three years in a row thanks to its outstanding image quality, low input lag and high refresh rate. The 2025 C5 uses LG's signature Evo panel, which is significantly brighter and offers a wider color gamut than traditional W-OLED TVs. Apart from higher production costs, there are no downsides to this technology; The C5 boasts near-infinite black levels, near-infinite contrast ratios, and the near-instantaneous response times you'd expect from any OLED TV. This is by far the best TV for streaming 4K HDR content in its intended glory.

The LG C5 also has essential gaming features, including a built-in 120Hz panel that can be boosted up to 144Hz, HDMI 2.1 inputs for running PS5 games in 4K resolution at up to 120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). The C5 is also lightweight for its size, with the rear housing made from composite fiber; for example, this 65-inch model weighs just 36 pounds without a stand, making it much easier to wall mount.

Here's an alternative deal on the 77-inch model from the LG Store.

It's $1,999.99 with a free $200 soundbar and a bonus $200 gift card.

LG S40T 2.1 Channel Soundbar and Subwoofer Kit

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One of the best Black Friday deals on a set of current-generation LG OLED TVs is back in stock. Right now you can order a large-scale 77-inch LG Evo C5 4K OLED Smart TV for $1,999.99 with free shipping, which also includes your choice of free stand mounting or free wall mounting. LG also offers free LG S40T 2.1 channel soundbar if you add it to the same order. But that's not all, read below to learn about another huge benefit.

For Black Friday, LG is incentivizing this purchase even more. Buy this TV (77-inch LG Evo C5) before December 7th and receive an additional $200 virtual gift card (Prepaid Mastercard) just for writing a review. You will receive this gift card by December 27th. Details here.

Eric Song is IGN's Business Manager, responsible for finding the best deals in gaming and technology every day. When Eric isn't looking for deals for other people at work, he's looking for deals for himself in his free time.