Olivia Dean is apologizing to her fans and calling Ticketmaster after the site showed incorrect prices for her upcoming “The Art of Loving Live” tour.
On November 14, the British singer announced her 2026 tour of the United States and Canada. Instagramand shared that tickets will be available for pre-sale starting November 18th. But when her many avid fans tried to buy tickets after waiting in a long line, they found prices had skyrocketed.
Many have expressed their dissatisfaction with price gouging on social media.
One fan posted on X screenshot prices for a balcony-level seat at Dean's TD Garden show in Boston, which cost $753.45 on Ticketmaster's website.
Others have posted video it was revealed that some seats were immediately resold for up to $992.16 after initial prices ranging from $140 to $180.
One angry man tweeted“Getting tickets to see Olivia Dean seems impossible.”
In response to the initial tweet, Ticketmaster said the high price was due to a “typo.”
“We appreciate you pointing this out,” the company replied to user X. “The price was a typo but has since been updated to the correct price of $53.45. The difference has been automatically refunded.”
The company also posted similar responses to other fans who shared screenshots of the pricing error.
TODAY.com has reached out to Ticketmaster for further comment.
When the Art of Love tour went on general sale on Friday, November 21, Dean posted a statement on her Instagram Story addressing the ticket controversy.
“Hello world! I'm sorry that there seems to be an issue with ticket resale and pricing,” she wrote. “My team is currently looking into this issue.”
The “Man I Need” singer continued, “It's very frustrating because the last thing I want is for anyone to get scammed or overcharged for our show.”
She added a sad face emoji and warned her fans to beware of scammers trying to sell them tickets.
In another Instagram story, she expressed her disapproval of how Ticketmaster, Live Nation and AEG Presents handled her concert sales.
“@ticketmaster @livenation @aegpresents you provide a disgusting service,” she said. “The prices at which you are allowing tickets to be resold are disgusting and completely contrary to our wishes.”
Dean said live music should be “accessible and accessible” to fans and that everyone should work to make that happen.
“BE BETTER,” she wrote at the end of her post.
Ticketmaster responded to Dean on their Instagram story, writing: “We support artists' ability to set the terms and conditions for the sale and resale of their tickets.”
The company added: “@oliviadeano, we will limit resale prices on our site to face value and hope other resale sites will follow suit.”
TODAY.com has reached out to Live Nation and AEG Presents for comment.
Fans applauded Dean for standing up for them on X.
“What a woman!” one praised Grammy nominee.
Another agreed letter“Nobody does it like her.”
Third said“And she has to say it!!!! These tickets were only $200 and they sell for thousands…what we do.”
