TORONTO, Nov. 20, 2025 (GLOBE NEWSWIRE) — AERO and the Professional Women's Hockey League (PWHL) have announced an exciting new partnership, naming AERO as the Official Partner of the PWHL and the Official Candy Bar for the upcoming 2025-26 season. The collaboration will bring AERO's bubbly, melt-in-your-mouth experience to some of the league's most exciting moments, enhancing the fan experience and celebrating the growing momentum of women's professional hockey in Canada. Throughout the partnership season, AERO will be active across broadcast, digital and in-arena locations, enhancing the fan experience through innovative branding moments.
“As proud fans, we are incredibly excited to partner with the PWHL, support the league in its mission to grow the game and highlight the importance of women’s sports in our community,” said Carm DaSilva, head of confectionery marketing for Nestlé Canada. “Our partnership gives us the perfect opportunity to bring the ebullient energy of AERO to some of the league’s biggest moments and remind Canadian fans to enjoy and share life’s lighter moments, especially as we ramp up the drama during the game’s most intense moments, like overtime!”
“We are thrilled to officially welcome AERO to the PWHL for the 2025-26 season,” said Chelsea Purcell, Vice President of Partnerships for the PWHL. “Whether watching in the arena or at home, PWHL games offer fans exciting experiences, and we are excited to partner with AERO to continue to enhance those exciting moments in Season 3.”
Key points of the partnership
As part of the partnership, AERO will be present at all Canadian regular season home games and all eight Canadian Takeover Tour stops as the official overtime presenting partner through digital billboards, on-ice activations and fan engagement. In addition to the in-game presence, the partnership will expand with social and digital integration across all AERO and PWHL channels, as well as introducing podcast partner “Jocks in Jills.”
About PVHL
The Professional Women's Hockey League (PWHL) is a professional ice hockey league in North America featuring the best female players from around the world. Committed to athletic excellence and growth, the PWHL is committed to growing the sport and creating sustainable careers for its athletes.
About Nestlé Canada
Nestlé is the world's largest food and beverage company with a presence in 189 countries. Nestlé is a Swiss multinational company operating in Canada since 1887, producing and/or distributing locally some of the world's most recognized and trusted brands, including NESQUIK, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, PERRIER, NESPRESSO, GERBER and NESTLÉ PURINA. Its 3,500 employees in approximately 12 offices across Canada are committed to Nestlé's purpose of unlocking the power of food to improve the quality of life for everyone today and for future generations. More information and details can be obtained at www.corporate.nestle.ca/en
For more information contact:
Elisey Kazemyan [email protected]
The photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/74bc151a-bfb1-4205-a5a9-43fd2c9db6c0
