The Toronto-based FinTech firm is introducing a “refreshed” suite of products as it looks to keep up with its competitors.
Fintech company based in Toronto Financial group Questrade is unveiling a range of new investment offerings as it seeks to accelerate product development and redouble its focus on advanced traders, the most interested segment of its client base.
“We work at a frantic pace in our house.”
Rob Galaski, Questrade
New tools include an enhanced browser-based trading platform, custom indexing and portfolio rebalancing, cash-backed put options, educational offerings, balance sheet and cash flow tracking, and a move into gold and private markets investing (in anticipation of a possible expansion into cryptocurrency).
For Questrade, they are part of a push to keep up with competitors and provide Canadians with a better user experience, more tools and low-cost, diversified digital investment options. newly formed bank plans to share more details about its banking vision in the future.
Questrade today shares news of the company's first product presentation at the Design Exchange in Toronto, which it calls “The Dawn of Investing.” This is the first event of its kind that Questrade has ever hosted.
In an exclusive interview with BetaKit ahead of the event, Questrade Chief Product Officer Hwang Kim said the company has been planning this presentation for some time as it responds to feedback from customers who want the company to “do more for them, faster.” Kim said Questrade intends to host similar events on a regular basis in the future, with the next event to be held in Vancouver.
The new products announced include offerings designed to help more experienced and active traders do more, as well as offerings designed to make investing more accessible to the less experienced. “We really want to focus on customers who are putting a lot of effort and time into building a better financial future,” Kim said. “For me it’s a mindset.”
A company with a long history faces new competition
Founded in 1999 by founder and CEO Edward Cholodenko, Questrade was one of Canada's first fintech companies. The firm has since evolved from an online brokerage to a company offering banking, consumer lending, and real estate products and services through a slew of acquisitions it has made over the past six years.
“Questrade has a history of being a very quiet, very reserved, one might even say reclusive person.”
Rob Galaski, Questrade
Today, Questrade serves millions of Canadians and has more than C$85 billion in assets under management (AUA) and assets under management (AUM). Funded by retained earnings, Questrade is profitable. Globe and mail Late last year, Questrade was reported to have annual revenues of more than US$300 million. While Questrade President Rob Galaski didn't share the company's current annual sales with BetaKit, he said they are “significantly higher” than that amount.
During a press conference attended by BetaKit last week, Galaski argued that the 26-year-old firm was the original leader of Canadian fintech innovation, but said there were several years when Questrade “probably could and should have done a lot more.”
“Questrade has a history of being very quiet, very reserved, one might even say reclusive,” Galaski added. But he stressed that Questrade is now ready to build deeper relationships with its customers, which the company hopes to achieve through events, existing media and its own publications.
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Galaski called today's presentation an introduction to the “new, updated version of Questrade,” calling it “just the beginning.” He indicated that Questrade is making efforts to back this up with product development, saying the company launched more products in 2025 than in the previous seven years combined. “We work at a frantic pace in our house,” Galaski said.
The moves come amid growing pressure from Toronto FinTech and online trading rival Wealthsimple, which started receiving guests demonstrated its own products earlier this year, just reached $100 billion Canadian dollars in AUAand recently announced $750 million in funding at a valuation of $10 billion. The American equivalent of Robinhood also hopes move to Canada through him acquisition Toronto-based cryptocurrency company WonderFi.
Galaski told BetaKit that he sees a place for both Questrade and Wealthsimple, and thinks it's good that both are challenging Canada's big banks.
Kim echoed this sentiment. “I appreciate that we have good competition,” he said. “I think having a pacemaker at any race is great… It's great for Canadians.”
Reaping the rewards of retail investing
Retail investing was on the rise over the past decade, and this has benefited both Questrade and Wealthsimple. Questrade, which has built a strong presence among advanced traders, is looking to “double down” on investors who want to become more sophisticated.
Questrade Pro, which the company plans to launch in beta to waitlist registrants in the next two weeks, provides advanced traders with modern charting, advanced visualization, new options capabilities and artificial intelligence (AI) analysis tools. The company will also begin buying gold in December this year.
Questrade plans to follow suit in early 2026, launching custom indexing and portfolio rebalancing capabilities. (Custom indexing allows investors to create personalized portfolios of individual stocks, similar to an exchange-traded fund, to mirror market indexes.) The firm also intends to offer clients access to private equity, private credit and investment opportunities ahead of its initial public offering next year.
As Questrade rolls out these products and services, Galaski says Questrade is committed to building on a strong foundation. “Our platform generates more trading on a per-customer basis than any other competitor in the country, and our customers generated more than $12 billion in net profit last year thanks to our pricing, our features and our performance,” he said. “These are the statistics we care about when we talk about making Canadians more financially successful and secure.”
For new investors and traders who want to level up, Questrade also intends to provide small educational modules that will help them learn more about the world of investing.
“We want to make sure that no matter where you are, [your investing] journey, we do the right thing for you,” Kim said.
Disclosure: Hannah Zaidi, Wealthsimple's Vice President of Payments Strategy and Chief Compliance Officer, serves as BetaKit Board of Directors.
Image courtesy of Questrade.
