Blue Origin’s NASA Launch to Mars Is a Shot across the Bow for Elon Musk’s SpaceX

NASA's Blue Origin Mars Launch Is a Shot Over the Bow for SpaceX

After delays, Jeff Bezos' rocket company successfully launched NASA's Mars mission on Thursday.

CHANDAN HANNA/AFP via Getty Images

Blue Origin successfully launched — and partially landed — the company's New Glenn rocket Thursday, a major step forward in its bid to compete with SpaceX as a reliable supplier of reusable rockets to NASA and other government agencies.

The rocket lifted off from Cape Canaveral, Florida, at 3:55 pm EST, loaded with NASA's ESCAPADE mission to study how space weather affects Mars. Ironically, space weather also caused the mission's latest delays. strong solar storm On Wednesday, conditions in Earth orbit became too risky to attempt a planned launch. The rocket's reusable first stage, dubbed “Never Tell Me the Odds,” landed again minutes later on Blue Origin's unmanned craft, a first for the company.

The New Glenn flight was a test for Blue Origin, which has long sought to compete with the fully reusable SpaceX rockets that dominate the global launch market. During New Glenn first flight in January of this year, the company failed to land the first stage of its ocean barge. With today's successful landing, Blue Origin has a much better chance of winning lucrative launch contracts, including those recently re-offered for NASA's upcoming lunar missions that were originally awarded to SpaceX.


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Elon Musk's rocket company is behind on development of its Starship mega-rocket, which NASA hoped to use to carry astronauts to lunar orbit and back to the lunar surface. Artemis III The mission is scheduled for 2027. However, in October, acting NASA Administrator Sean Duffy said the agency would reopen competition for a crewed lander, creating a potential opportunity for Blue Origin and other aerospace firms.

Days before Thursday's launch, Blue Origin CEO Dave Limp said the company “would move heaven and earth” to help NASA achieve its goal of returning humans to the Moon as quickly as possible.

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