Roblox has launched the next phase of its licensing platform, which launched earlier this year.
Now the firm has turned its license manager into a self-service platform for intellectual property owners.
This means that “any eligible IP owner can now offer their IP for use on Roblox, and any eligible creator can apply to have the experience adapted for use.”
“This democratization of access promises greater platform diversity and flexibility, further cementing Roblox as an ideal environment for global intellectual property and creative development,” the platform owner explained.
Roblox's licensing manager debuted with a few select IP owners, including Sega, Netflix, Lionsgate and Kodansha.
Roblox now “invites all eligible intellectual property owners to participate” in its program.
Since launching in July, the Roblox licensing platform has received more than 1,500 license requests from creators to use the available IP.
Since then, experience has been gained using franchises such as Squid Game, Twilight, Saw, Blue Lock and Now You See Me.
Roblox noted that Mr Ducky Studio's “Squid Game” has been favorited more than 1.6 million times, and Pocket Lobster's Blue Lock: Rivals has received four billion hits.
In August We spoke with Roblox Senior Director of Product Management Greg Hartrell about the company's plans to provide users with the ability to use different IP addresses.
“Intellectual property owners are always in control here, so they can set their standards of acceptability and decide who ultimately gets the license,” Hartrell said.
