Our playlists become a platform for music created by artificial intelligence. And that worries us, especially since it's getting harder and harder to distinguish genuine, man-made tunes from deepfakes.
According to the new survey of 9000 people By music service Deezer and research firm Ipsos, participants listened to three songs and then had to choose which ones were entirely created using artificial intelligence and which ones were not. Almost all respondents (97%) could not notice the difference.
Of those who couldn't tell, 71% said they were surprised by the results, and more than half, 52%, were unhappy that they couldn't tell the difference between the AI's music. Respondents expressed ambivalence about AI and music: About two-thirds expressed interest in AI-produced music and were willing to try listening at least once, but four in five (80%) agreed that AI music should be clearly labeled for listeners.
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Deezer, which commissioned the survey, has reason to highlight people's inability to determine whether they are listening to songs created by artificial intelligence. Launched in January artificial intelligence detection tool in music. In a press release accompanying the survey, the company said it receives 50,000 AI-generated tracks every day.
Concerns about artificial intelligence and music have reached a fever pitch in recent days with the emergence of an AI-powered tune from a source called Breaking Rust topped Billboard digital country music charts. Last month, the music streaming giant Spotify signed deals with Sony, Universal and Warner to develop artificial intelligence music products.
Mixed feelings from AI music
Some other results from the Deezer/Ipsos survey demonstrated listeners' curiosity and caution about AI music:
- 46% believe AI will help them find music they like.
- 51% believe that artificial intelligence will reduce the quality of substandard-sounding music on streaming platforms.
- 45% would filter AI music from their music services if they could.
- 70% believe that AI music threatens the existence of real music artists.
The Deezer/Ipsos poll of 9,000 adults aged 18 to 65 was conducted in early October in eight countries: the US, Canada, Brazil, UK, France, the Netherlands, Germany and Japan.
