Karol G’s Tequila Is More Than Just Another Celebrity Collab

It's been more than two years since Karol G released her historic album “Tomorrow will be good“, and the Colombian superstar has been on an unstoppable run ever since. The project became The first all-Spanish album by a female artist to reach number one on the Billboard 200.which earned her the biggest US streaming week for a Latin album by a woman, surpassing Shakira. Since then, she made history as the first Latina to headline a stadium tour and sold-out arenas around the world.

But success often comes with sacrifice. Karol hasn't stopped much since the album's release – as fans saw in her Netflix documentary, where she talked about how little time she has for herself. Two years later, that's still the case. And while she continues to struggle to find moments of relaxation, her goal is to ultimately create more balance in her life.

“Every day you work so hard and sometimes something happens and the next day you have another thing to do – work, another flight, something else. And there are these little moments where you can actually stop and it's like, wow,” she tells POPSUGAR. “So lately I've been trying to be more conscious of everything that's going on because I'm so busy doing a lot of things and things that are happening that I don't even realize are happening to me.”

Fortunately, Karol has close family and friends who were with her on this journey.

“I have the same friends. The newest friends I have have been with me for at least seven years. And most of them have been there for 10 or 15 years—we’re a tight-knit group,” she says. “If I have two days off, I just bring them to where I am and try to celebrate with them by hanging out. This is my way of celebrating my winnings in life.”

Indeed, Karol had many victories – she received many awards, including several Latin Grammys and Grammy for Best Urban Music. Just this year she released her second album, Tropicoqueta. Netflix documentary “Karol G: Tomorrow is Beautiful”” And headed the Victoria's Secret Fashion Show 2025.. However, even despite all this, the artist and entrepreneur still found time to collaborate with tequila producer Casa Dragones and its CEO. Berta Gonzalez Nieves – another energetic Latina – to create the first Cristalino expression of the brand, 200 Cupsinspired by her hit song of the same name.Image source: Courtesy of Casa Dragones

“It was important for me to work with Casa Dragones because it has become my favorite tequila. When I tried Casa Dragones, I became a big fan of the brand and thought, “Wow, this tastes amazing,” she says. “When I came up with the idea to make tequila and found out that Berta was the CEO of Casa Dragones, this partnership became even more exciting for me because it reflects so much of who I am and what I stand for. To be able to create a product like this with Berta, it just keeps the message of cumple sueños and Latino empowerment alive.”

Because it was important to Carol, as a Colombian woman, to honor the true origins of tequila, the 200 Copa launch celebration took place at Casa Dragones in the picturesque town of San Miguel de Allende, Mexico, during Día de los Muertos weekend. The time and place couldn't be more perfect. It was also the first time Karol, who has always felt a deep connection to Mexico and its culture, experienced Día de los Muertos in person. She even brought a photo of her late grandmother to the altar and served her new tequila there as an offering to her ancestors.

The two-day celebration included a conversation with Karol and Casa Dragones General Manager Berta Gonzalez, as well as an intimate dinner featuring gourmet Mexican dishes from Chef Daniela Soto-Innesand a lively pre-game party the next night at the Sala de Despecho, where everyone sang their hearts out to classic Spanish karaoke songs with Karol in the packed bar. The celebration ended with a full dance party at Casa Dragones. The entire experience reflected not only Carole's attention to detail, but also her deep commitment to celebrating the culture and honoring Latinidad in all its forms.

“I think this collaboration comes at a special time in my career because a lot has happened to me lately. I worked for so many years, but nothing happened. I just worked and waited for the opportunity and the moment,” she says. “And after 2020, I started to see the results of all these wonderful things, and I think this collaboration came at a particularly perfect time. I think I needed this experience. I think I needed the knowledge that I now have to respect what I wanted to do for this special brand that we are creating.”

Despite all the positive things happening in her life, Karol also never misses an opportunity to make her Latin community known, whether in interviews or in her documentary, where she admits that without the love and support of her Latin fans, she would not be the artist she is today. It was this gratitude that inspired Tropicoqueta, her most unapologetic Latin album yet, with tracks that pay homage to her roots and celebrate the culture that shaped her.

“This is the most Latin album I've made in my career,” she says. “I'm very proud to be [performing] all over the world, and I carry not only one flag, I carry the flags of all our countries. For me, it's about standing on stage with a Latin flavor without trying to be someone else. To me, this is the craziest and most beautiful thing.”

This year has been challenging for Latinos. On the one hand, we continue to move forward and prove our resilience. We're thriving in the arts and entertainment space, with stars like Bad Bunny and Karol G leading the way as some of the world's most prominent artists, breaking records that even English-language artists haven't achieved. However, Karol is also deeply aware of the challenges facing our communities in the U.S.—from mass deportations and ongoing discrimination to cuts to vital programs like SNAP and protections like DACA under threat again.

“I think I'm very happy now because this is a great moment for Latinos. But this is also a very bad moment for Latinos right now. So, with the album that I made, I'm very, very proud,” she says.

“I just feel like it's part of my mission, and like I said, I just feel like it's crazy that I was doing reggaeton and then all these great things started happening, being the most Latin version of myself,” she continues. “It was literally because of the people that followed me when I was on tour, and just seeing people bring their flags to every show I went to, I thought that's what I want to be like for the rest of my life. I want to be part of a home for my people and feel like all the love is something special.”

Johanna Ferreira is the content director of PS Juntos. With over 10 years of experience, Joanna focuses on how intersectional identities are a central part of Latinx culture. She previously spent nearly three years as deputy editor of HipLatina and has freelanced for numerous publications, including Refinery29, The Oprah Magazine, Allure, InStyle and Well+Good. She has also moderated and spoken on numerous panels on issues of Latina identity.