I’ve been tracking camera prices all year: here are the genuine record-low prices for Canon, Sony, Nikon, and others this Black Friday

Perhaps unsurprisingly, several retailers in the US are already holding massive seasonal sales this week. Although we're still a few weeks away Black Friday Adorama and B&H Photo have great deals on CanonNikon, Sonyand other leading brands.

As someone who's tracking camera price spikes in 2025, I'm even pleased to note that some of our favorite models are selling at record low prices. Yes, it comes with prices this bit previous pre-tariff records.

– Check out today's sales at Adorama. And BiH Photos

Below you can check out today's record low prices, including fantastic models like the Nikon Z5 II, Sony A7 IV and Canon EOS R5 Mark II. Sections for all major brands are included, as well as several alternative options.

I've verified all of these prices for accuracy based on my own research as TechRadar's retail editor. If a model is selling at a record low price, I'll make that clear. Note that I've also included some other options that, while not having new record prices, are still good buys. Unfortunately, tariff increases hit cameras hard in 2025, so these are still great deals in this context.

While you're here, be sure to check out our guide to the annual Black Friday discounts. Also see our main Black Friday page with more reviews, reviews and recommendations.