There has been a change in the types of people and environments appearing in video ads, which is downright strange because creating videos using artificial intelligence is becoming much easier and cheaper than actual advertising.
Maybe you don't pay too much attention to the videos that appear next to Reddit comments or the ads playing on a streaming service that you don't watch often enough to justify purchasing an ad-free subscription. However, fake smiles and unrealistically beautiful houses sometimes turn out to be synthetic in a whole new way.
A local car dealership released a 100% AI-generated ad instead of a real one. from r/video shooting
Trust is the first casualty here. And in advertising, trust is everything. Saying that an AI character's support is based on real customer comments doesn't make them any more real. You can't build brand loyalty if people don't feel like they have something in common with the brand, especially when it's as simple as it is.
AI ads on streaming platforms have an AI disclaimer in the corner of the screen, but that doesn't always make people feel better. Many feel that the companies are trying to deceive them and are posting their distaste on Reddit and other social media sites.
Strange advertisement
That hasn't stopped proponents of AI advertising from trumpeting its benefits. They claim that these avatars are always active, completely consistent and free from human bias. They won't go rogue, won't lose their appeal, and will never post anything cringeworthy on social media between shoots. They promise brand safety in the form of synthetic predictability.
But this predictability is a double-edged sword. Human beings are not tied to perfection. We connect through imperfection. After all, replacing messy human actions with purified simulations may help advertising executives feel safer, but it won't make their advertising more effective.
I received an ad for AI DoorDash. What do you think about this? from r/aivars
If brands continue to chase efficiency at the expense of authenticity, they may find themselves in a position that no marketing dashboard can fix. Not only did they not trust, but they ignored. Because when you remove every human element from your message, what's left is just noise with a face.
This does not mean that there is no place for artificial intelligence in advertising. When used wisely, it can do wonderful things. It can personalize content, test ideas, and even edit scripts. But it should support human storytelling, not replace it. The Uncanny Valley isn't just a design flaw; it is the edge of what we instinctively know is not quite right. People don't buy what's perfect. They buy what seems right for their life. And no matter how sharp the jawline or smooth the speech, there is nothing more suspicious than a toothy smile that never reaches the eyes.
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