- Reports Say Apple May Opt for Google's Gemini Models
- Siri could get a brain transplant
- Maybe this is what we all want
Siri, which we wanted and promised, was waiting for a long time. Apple first introduced Apple Intelligence 18 months ago, and although Apple is now promising it will be out next year, I'm tired of waiting and guessing and am more than willing to accept the latest rumor as fact: Apple will perform a brain transplant on Siri and its current generative AI model running on Gemini and its potential 1.2 trillion parameter model.
This is not a fact. Apple hasn't announced anything. Google didn't say anything. Bloomberg's Mark Gurman is simply building on the rumors he sparked earlier this year. that Apple, instead of continuing to work on its own models, replace with more reliable ones available from Google's search partner..
Apple said work is progressing. Everything is going according to plan. During Apple's latest earnings call, Apple CEO Tim Cook told investors and analysts regarding Siri: “We've made good progress on this and expect to release it next year.”
It's no different than Apple's Craig Federighi and Greg Jozwiak told me about this last June. 2026and while it wasn't said, it was implied that we had some patience, especially after Apple discovered that it was a bigger challenge than they thought and that the V1 architecture they planned to use simply wasn't up to the task.
Earlier this year, Apple began reshuffling the deck within its artificial intelligence team, ousting John Giannandrea (he moved elsewhere in the company) and placing new leadership under Federighi's watchful eye.
It feels like Apple has a plan, but is still moving towards something other than “AI timeMeanwhile, competitors such as OpenAI, Perplexity, Amazonand Google are building on them, creating ever more powerful models and generative AI capabilities that appear on desktops and phones every day. And consumers are already accepting them.
The AI we need is here, but where is Apple?
In my own home, my wife randomly switches between platforms when she thinks one might do a better job. When she recently wanted to see what an old piece of furniture might look like painted the same color as our kitchen cabinets, she accidentally deviated from her usual option: ChatGPTTo Twins (even though Siri is an iPhone user, it's not even part of this solution set) because she heard it was faster (and her company just opened a business account).
The result was almost perfect. The point is, as much as many of us love and use ChatGPT for quick replies and summaries, Google's Gemini models are just as good, if not better, in many cases.
It makes sense for Apple to take a closer look at Google and Gemini as potential solutions to its artificial intelligence problems.
Sure, Apple has a tie-in with ChatGPT, which you can invoke with Siri requests, but it's no more integrated into Siri's brain than the ChatGPT app. Apple is working even more closely with Google; is Apple's contract search partner Safari (Google reportedly pays Apple $20 billion a year for this privilege). Google and ChatGPT also live in Apple's Visual Intelligence. Again, there's no deep integration here, just connecting to ChatGPT's hint collector or Google image search.
The best type of brain transplant
If this rumor is true, the relationship between Google, Apple Intelligence, Gemini and Siri will change dramatically. Siri will look the same on the outside, but will have a powerful set of Gemini AI models on the inside. While it's not uncommon for platforms to use multiple models (both first-party and third-party), I don't know how much of the original Siri will remain. Not that it necessarily matters.
This new Siri will finally deliver on the promise of Apple Intelligence. Think of it as the Apple version Co-pilotanother artificial intelligence platform based primarily on third-party models, in this case OpenAI. GPT-5 (yes, the one that supports ChatGPT). This is also another reason why Apple prefers Google Gemini to OpenAI. After all, Apple doesn't want Siri to work like Copilot—or rather, it wants Siri to work at least as well, but in some ways distinctly Gemini, or at least Siri.
This will mean defeat for Apple. Let's face it: we were all excited by the promise of Siri, truly aware of the system and personal information, which could combine that intelligence to become an agent in your hands, an assistant who could intuitively anticipate your needs because it knew the platform, the hardware and, most importantly, you.
It is becoming clear that Apple does not seem to be able to cope with this task, at least not in time to stay in this AI race. He needs Google. Apple and Siri need Geminis. And that suits me.
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