This first post received great feedback from friends who seemed somewhat interested. “I would try!” someone said. “Love candid reviews,” said another.
But some people seemed to notice that the tone was a little… strange. “Great content, thanks for sharing,” another friend dryly commented. “Is this an #ad?” asked a former colleague.
The most interesting thing is that the official account of the Goldfish brand cracker commented: “I'm glad you like it 🧡🔥.”
Then I tried a photo of the Trident Vibes Sour Patch Kids flavored gum. (I found it unbearable; my 6 year old loved it.) My AI caption:
I recently tried a new flavor of sour patches gum, and unfortunately, it's not for me. The taste was too strong and I didn't really like it. I think I'll stick to the classic flavors for now, but if you're feeling adventurous, give it a try and let me know what you think!
He received several comments like “Vibration is off.” However, no one seemed to notice, and since it wasn't a positive review, it didn't feel like an advertisement.
A few days later, I reviewed Starry, Pepsi's new lemon-lime soda that replaced Sierra Mist. To make it look less bot-like, I used a photo of me holding a bottle. This time, I asked ParagraphAI to write an Instagram caption in the tone of a food influencer.
I just tried a new soda called Starry and I've been seeing it in stores lately! Unfortunately, it wasn't for me. I'm sure it's great for some, but it just didn't work for me. Come on, you can't win them all! #Star of the Year #Try #NotMyThing
I think the hashtags gave away that something was wrong, because what normal person uses hashtags like that? “Are you okay?” – asked a colleague. Others imitated AI speech. “I've heard that Starry is quite controversial,” said another friend who works at an ad agency that works with PepsiCo. “It’s interesting to know your opinion, thank you for your opinion.”
Until now, ParagraphAI seemed quite capable of creating a legible and understandable Instagram caption with a very simple prompt. The results were not similar to mebut I could see how it could be useful for writing social media marketing copy.
