Today Google released the 2025 version of the report. Holiday 100annual gift guide based on the year's biggest Google search trends. The list includes new technology releases such as Nintendo Switch 2, Ninja Creami SwirlAnd Google Pixel Clock 4 as well as clothing, home goods, cosmetics and toys. Obviously, Labubus are there.
Google selects products for its Holiday 100 list by analyzing Google Trends data in the United States from May to September. The tech giant claims that more than 1 billion shopping-related searches are made on the site every day. Googlegiving it a vast pool of data from which to draw benefit.
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Nintendo Switch 2 and Google Pixel Watch 4 were two of the most popular products of the year.
Credit: Google
This year's hottest products and biggest trends include items we've reviewed, written about, and featured in our own magazines. gift guides here at Mashable. Below, we've highlighted ten Holiday 100 options ranging from $28 to $1,300 that we'd like to reveal ourselves. If you need some holiday wish list inspiration (and Black Friday), just keep scrolling.
To view the full Google Holiday 100 list for 2025, go to the Shopping tab in Google Search or visit g.co/holiday100.
1. Nintendo Switch 2
The successor to Nintendo's best-selling hybrid console arrived in May (and quickly sold out everywhere), causing a surge in searches for “Switch 2.” It's fairly easy to find in stock today, but that may change as the holiday shopping season heats up. Consider yourself warned.
2. Creamy Ninja Swirl
$331.10
on Amazon
$349.99
Save $18.89.
Searches for “Ninja Swirl” are at an all-time high this year, and the hype is real: Our reviewer discovered that Ninja's latest tabletop ice cream maker is as good as TikTok claims. The added soft product dispensing feature makes it a better value than the original Creami.
3. Smart ring
Search interest in these small, trendy fitness trackers will reach a new peak in 2025. Our favorite model for most people is the Oura Ring 4, which is sleeker, more comfortable, and more accurate than the competition. It is available in ten finishes, including four new ceramic designs in beautiful pastel colours.
4. Google Pixel Watch 4.
Everyone was Googling Big G's newest wearable (even before it debuted in early October). Our reviewer called it a “true runner's watch,” praising the bright dome display, dedicated workout features, and repairable design. If your current smartwatch is more than a generation old, this is a worthy upgrade.
5. Red light mask
2025 was the year when everyone started getting red light treatments. The best red light mask we've tested ourselves is the Shark CryoGlow, which includes blue and infrared light to further reduce acne and wrinkles. It also features built-in cooling pads that reduce puffiness in the under-eye area—something you won't find in any other LED mask.
6. Styling stick
$249.99
at Walmart
$349.99
Save $100
Interest in the “styling stick” has increased every year during the holiday season since 2011. Hopefully everyone has stopped wasting money on Dyson Airwraps by now: their top-of-the-line alternative, the Shark FlexStyle, is a more useful device that costs nearly half the price. It's also available in some very gift-worthy, limited edition colorways.
7. Photo printer.
US$99
on Amazon
$109.99
Save $10.99
On Google, searches for “photo printer” have increased by 65% in the past year. One of our editors is obsessed with the Canon Ivy 2 ultraportable camera, which has a user-friendly app and produces better photo quality than any other model she's tried. Moreover, it often sells for as little as $100.
8. Home projector
$962.59
on Amazon
$996.99
Save $34.40
Cinema attendance is still declining; Is it any wonder that searches for “home projectors” are up 60 percent this year? The lightweight LG CineBeam Q can display images up to 120 inches wide, and it made our reviewer consider ditching his TV for good. It's not exactly cheap, but it's more affordable than other 4K options.
9. Lego Willy Wonka set
Wonkamania continues. “Lego Willy Wonka” became a popular search term following the September release of a new building set inspired by the 1971 film (complete with a chocolate waterfall) to fan acclaim. It contains 2,025 pieces, including a Gene Wilder minifigure. FYI, this is a Lego.com exclusive.
10. To Labubu
Fluffy, sharp-toothed and inescapable in FYP, Labubu dolls have become one of the biggest viral hits of 2025. (They're part of a larger “backpack charm” trend that's been sought after more than ever.) They're sold in sealed “blind boxes,” so putting together a complete set can be tricky. Place one in your favorite generation Zera's stocking to earn big brownie points.
