Quick question: Does Fruit of the Loom have a cornucopia in its logo?
Many of us have been wearing the company's T-shirts for decades, yet whether or not the logo features a braided brown cornucopia is a surprisingly contentious issue.
According to a 2022 poll, 55% of Americans believe that the logo actually has a cornucopia, 25% are unsure, and only 21% are sure it does not, although this last group is correct.
There's a name for what's going on here: the Mandela Effect, or collective false memory, so called because many people incorrectly remember that Nelson Mandela died in prison. However, while it is easy for many to give up their unsupported beliefs, some spend years searching for answers and justifications. Read the full story.
—Amelia Tate
This story is part of the MIT Technology Review series “A new era of conspiracies”, about how the current boom in conspiracy theories is changing science and technology.
This is why we don't have a vaccine for the common cold. More.
For those of us in the Northern Hemisphere, it's sniffle season. As the weather changes, we're all spending more time indoors. The kids went back to school for a couple of months. And cold germs are everywhere.
So why can't we get a vaccine that will protect us from colds? Scientists have been working on this for decades, but creating a vaccine for the common cold has proven difficult. Really hard. But not impossible. There is still hope. Read the full story.
— Jessica Hamzelu
