Creating an effective and efficient system of communication with your now remote team.
Remember all those meetings that could have been emails? Well, now most of them are emails.
Now the question is: how do you keep your team engaged with all these mass emails?
Many offices and businesses are turning to platforms like Outlook or a web-based email app to communicate with their employees, who are now scattered across cities, towns, and states. At first glance, this solution may seem simple and effective. However, as you get comfortable with this new way of working, after a few weeks you may find holes appearing in that email pipeline.
This situation poses a major challenge for your remote team. However! Chances are you already have a ready-made solution: the platform you currently use for your email marketing.
Similar to: creating an email list and by importing email subscribers, you can do the same by creating a list (or multiple lists) of your team members.
Reasons to consider using your email marketing platform for team communication:
Don't let important messages get lost in chat channels.
Chats and apps are key players in any remote company, including here at FeedBlitz, but with different channels and rooms, it's easy to lose or forget important notes or updates. (Also important to note: Some of these platforms also have a limit on archived posts.)
Your email marketing platform has features that allow you to better organize your team's email. Work with your marking or group capabilities to send emails quickly and targetedly and even schedule future emails.
Does your Outlook, webmail or chat platform offer this? No? Bummer! The good thing is that your email marketing platform already does this.
Nobody likes read receipts.
In the world of mass emails, a read receipt is often the most logical step if you want to make sure your team members receive your notes. But how often are you happy when that little box appears? Not often? Us too.
Your email marketing platform automatically tracks open and subscriber open rates for every campaign sent. This means you can see which members of your mailing list have opened your emails without getting too caught up in gatekeeping communications and the dreaded read receipts.
Reward employee engagement and interaction.
Create compelling call-to-action buttons, easily add images or gifs to your emails, and track click-throughs and click-throughs without leaving your email marketing platform. These are simple ways to spice up your office communications while making sure they're effective.
This makes it easy to find and reward team members who complete specific actions, such as clicking a link to read more or reaching a threshold of opening five emails in a row. (Just because you're remote doesn't mean you can't still create fun surprises for your team!)
Your email marketing platform is built for reliability and high deliverability.
Your email marketing platform works hard to protect sender reputation and deliverability rates. Individual corporate email servers usually do not have such specialized support.
If you're already using an email marketing platform to reach your audience and customer base and doing so successfully, why not use it to communicate more effectively with your now remote team?
Be the Hero of Your Email Marketing And your office email. Find out more about our free trial and contact us at our Support page contact us via email, live chat or even phone. Live support is available Monday through Friday from 9:00 am to 5:00 pm EST.
