For a long time, Ubisoft was known for releasing annual or near-annual releases of popular franchises such as Assassin's Creed, Just dance, Big difference, Tom Clancy games and much more. However, the company is now signaling that it is on the cusp of a major change in direction, focusing on fewer major game releases that receive long-term support from both developers and players.
“New releases now represent just one part of our business, which is now focused on long-term engagement with our player communities,” Ubisoft CEO Yves Guillemot wrote in a blog post. extensive annual report of 256 pages released this week. “Our players not only play for more hours at a time, but they do so for months or even years. This way, we can offer them new experiences and content, thereby extending the life of our games.”
Guillemot points to Rainbow Six: Siege as a prime example of this new focus; Between February 2016 and February 2017, the number of players in the game doubled. But the developers continued to improve and involve players in online games such as Department, For the honorAnd Sheer It also reflects the company's focus on live gaming, Guillemot said.
Ubisoft's new focus doesn't go beyond left field. For many years the industry as a whole has been We gravitate towards the “games as a service” model this is a reward for continued support of existing games. However, Ubisoft is now quite openly moving towards “a model that is less reliant on releasing new games” and more focused on “developing numerous multiplayer games… that have significantly increased player engagement.”
