Capcom and McDonald's have teamed up to bring a range of Street Fighter-themed burgers and exclusive skins to Japan.
The promotion includes a limited-edition Street Burgers menu inspired by the Capcom action franchise, including the Teriyaki x Ryu Scorched Garlic Mayonnaise Egg, Chick Fillet-O x Chun-Li Yakitori Chicken Burger Mayonnaise and x Ken Torichi Cheeseburger, all of which can be washed down with a limited-edition McFizz drink. joint cup.
Not impressed? Allow me to introduce a television advertisement.
Manage your cookie settings
As awesome as the retro burger-themed videos are – not least the sneaky appearance of Manon and Marisa in the background – there are also a number of exclusive skins on the way.
There is very little information about them other than the bright red, yellow and white suits you can see on ResetEra – Guile’s trousers alone require a full video essay – but Famitsu confirms that a “free distribution of costumes in original colors to commemorate the collaboration in the latest game” – in other words, exclusive skins – is planned for Street Fighter 6.
Beyond the color palette, some fans are unhappy that Capcom has limited this promotion to Japan, bemoaning not only the unavailability of the limited-time food menu, but also the exclusive skins.
“Regional exclusives always suck. I hope they find a way to present them around the world.” said one is an unhappy fan and the other commented: “This should be a worldwide promotion.”
—David Velez (@davidbabylon.bsky.social) October 16, 2025, 2:40 am
Manage your cookie settings
Street Fighter 6 director Takayuki Nakayama recently shared his surprise. Capcom's decision to charge entry fees for the game's upcoming esports tournament finals and apologized “for any concern this may have caused.”
Earlier this month at the Tokyo Game Show, Capcom announced that the finals of its Tokyo Capcom Cup tournament and the Street Fighter League 2025 World Championship will be available to watch online worldwide only on a pay-per-view model, whereas fans can usually watch for free on YouTube and Twitch. The Capcom Cup 12 Finals and SFL World Championship will cost ¥4,000 each (around £20), or a pack of both can be purchased for ¥6,000 (around £30). Previous qualifying rounds remain free.