- Bluehost's servers are superior to some premium WordPress hosting competitors.
- The company claims latency is reduced by 120 milliseconds in key regions.
- Google ranking signals reward websites that load faster and are responsive.
Bluehost has unveiled a new global data center expansion aimed at reducing latency and improving site performance.
The company says the move will help businesses achieve higher rankings. Google.
Known for its long-standing presence in web hosting In the industry, Bluehost says the initiative is aimed at entrepreneurs and SMEs who want faster and more reliable online platforms.
Expanding infrastructure for global coverage
The expansion includes seven major locations in Europe, Asia and South America, including Frankfurt, Mumbai, Sao Paulo, Paris, Sydney, London and Madrid.
According to Bluehost, this infrastructure upgrade brings servers physically closer to users, improving load times and reliability.
Such improvements could be beneficial web hosting for small business by reducing delays during browsing or ordering.
The company claims its new infrastructure can reduce latency by up to 120 milliseconds and deliver page loading speeds two to three times faster than the industry average.
Benchmarks cited by Bluehost reportedly show that pages hosted on WordPress load 3.8 times faster than pages hosted on some premium competitors in regions such as Europe and Asia.
Bluehost emphasizes that website speed plays a measurable role in user engagement and conversion.
He refers to a study Milliseconds make millions from Deloitte and Google, which found that a 0.1 second increase in speed can lead to higher conversion rates and lower bounce rates.
The company attributes this to Google's recommendation that pages load within 2.5 seconds for main content and 200 milliseconds for user interaction.
However, while performance may contribute to higher rankings, Google's algorithms take into account many other factors, such as content quality, accessibility, and mobile responsiveness.
Faster hosting may reduce bounce rates, but does not guarantee visibility or improved rankings.
Bluehost's new hosting architecture reportedly includes region-specific replication and localized failover to maintain 99.99 percent uptime and disaster recovery capabilities.
It describes the platform as “enterprise-grade” but accessible to smaller brands that lack the resources of large corporations.
Despite these claims, the competitive web hosting market is already offering similar low latency and free web hosting for startups with a limited budget.
Bluehost's offering may appeal to companies looking for small business web hosting with global reach, but its real benefits will depend on consistently delivering the speed and reliability it promises.
“Our data center expansion reflects our belief that world-class web technology and commerce should be fast, reliable, secure and accessible to everyone. We have created an enterprise-grade digital foundation accessible to small and medium-sized businesses,” said Sachin Puri, CEO of Bluehost Group.
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