Apple has undergone a slight rebranding of its video-on-demand streaming service. A competitor to Netflix, which brought us such critically acclaimed series and films as Slow horses And Lost Bus switched from Apple TV+ to Apple TV.
Apple announced the title change today in a press release focused primarily on the film. F1: Movie will hit the streaming service on December 12th. However, unlike previous announcements, today's release refers to the streaming service as Apple TV rather than Apple TV+. The ad says:
Apple TV+ is now just Apple TV with a bold new personality.
Apple hasn't specified how the “identity” of its streaming service has changed at all. As of this writing, accessing Apple's streaming service through a browser or smart TV app still displays the original Apple TV+ branding.
Looks like a competing streaming service Recent HBO Max rebrandingor ESPN+ becomes ESPNThis rebranding is pretty bland. However, this change makes Apple's streaming service a little harder to distinguish from Apple's streaming app, also called Apple TV, and its streaming set-top boxes, which Apple officially called Apple TV until 2015, when their official names began including the maximum resolution they supported (eg: Apple TV 4K). You can have one or two of these offerings without needing the others (though watching Apple's streaming service on streaming hardware requires the Apple streaming app).
