LONDON — LONDON (AP) — The NFL is peppering its international games with players at halftime, a bit like mini-Super Bowls.
British rapper Giggs performed at halftime of the New York Jets-Denver Broncos game at Tottenham Hotspur Stadium on Sunday. The Broncos won 13-11..
“It's a huge moment to be part of the London Games,” Giggs said. “I've traveled with my music and I'm really proud to share that with my city and NFL fans.”
The south London native's 2007 single “Talkin' da Hardest” remains a popular anthem among his fans. Cleveland Browns players are unfamiliar with this song liked what they heard when it was played last week.
Giggs has collaborated with artists such as Drake, 21 Savage, Ed Sheeran and Dave.
Last week the British singer Ray performed half-time show at Tottenham with a nearly seven-minute set that included her hit “Where is My Husband!” Minnesota The Vikings beat Cleveland 21-17. in the game.
British singer-songwriter Miles Smith has been chosen to headline the halftime show of the NFL's first regular season game in Ireland. In Croke Park, Pittsburgh The Steelers beat the Vikings 24-21. two weeks ago.
Last month's Grammy Award winner Karol G performed in Sao PauloBrazil as the Los Angeles Chargers beat the Kansas City Chiefs 27-21 at Corinthians Arena.
Bad Bunny will lead Apple Music Super Bowl Halftime show at Levi's Stadium on February 8 in Santa Clara, California.
The NFL has an aggressive international growth model, so expect more.
“Bringing in the best in sports and entertainment is what international gaming is all about,” said Tim Tubito, senior director of global gaming and entertainment presentations for the NFL.
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